SEJ Today: 5 Essential Enterprise SEO Trends To Watch In 2022

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Monday, November 22, 2021 Brought to you by: [Read More]( [Read the Article]( Enterprise SEO [5 Essential Enterprise SEO Trends To Watch In 2022]( By Lemuel Park Over the last year, the role of enterprise SEO across every type of business and industry has become the number one area of focus. As the most cost-effective way for people to discover products and services, SEO has also evolved to be a critical strategic channel that feeds insights into consumer behavior and customer intent across all areas of an enterprise. In this article, we identify five key trends and areas of opportunity to watch for in 2022. Enterprise SEO involves managing SEO at a scale, typically within or for organizations that have large websites and a wide range of products and services. Large brands with multiple departments and infrastructures are typical examples of organizations that utilize enterprise SEO technology and implement core principles into the business. [Keep Reading...]( Sponsored [Streamline Your Content Marketing Workflow]( By SEMRUSH Automate the search for ideas and the creation of winning content. Find opportunities to improve your existing content and rank higher! [Try It Free Now]( Content Marketing, SEO [What’s The Ideal Blog Post Length For SEO?]( By Sam Hollingsworth Whether there's an ideal blog post length for S.E.O. has been the subject of debate for as long as search engines have been on the web. If I may borrow a phrase from Google itself, the answer to that question is "it depends." Too many people put too much emphasis on the average word length for articles and the misunderstood importance of having more than a certain number of words on each page to rank well. Sure, it’s important to have some substance (and length) to the piece, but it’s not worth publishing a 2,500-word redundant review of a movie talking about the main character’s bad hair and foul language four different ways throughout the entirety of the content. [Read Now...]( Digital Experience, SEO [New Marketing Ideas, Strategies & Channels For 2022 [Webinar]]( By Heather Campbell Learn how to focus your digital marketing efforts including KPI tracking, and discover ways to improve your communications for the success in 2022. [Read Now...]( SEJ Webinar [New Marketing Ideas, Strategies & Channels For 2022]( By Search Engine Journal Join us for an informative webinar with Bill Rossell, Chief Sales Officer, of 1SEO Digital Agency, as he dives into how to reduce the time you spend marketing your business while maximizing your returns. This includes crucial information such as how to identify profitable marketing channels, new lead generation and sales strategies you can use right away, and which metrics you should be tracking to improve your ROI. [Register Now]( SEO [Is Using Google Analytics A Search Ranking Factor?]( By Anna Crowe Raise your hand if a client or your boss has ever asked you to put Google Analytics on their website to help improve rankings? Google Analytics isn’t just for website data, oh no – this is to boost our keyword rankings, they say. But is there any legit research to support these claims? As it turns out, a lot of S.E.O. experts have covered this topic. So is Google Analytics use as a ranking factor fact or fiction? Keep reading to find out. [Read Now...]( SEO [Are .edu Links A Google Search Ranking Factor?]( By Miranda Miller A link is a link. And links are a confirmed Google ranking factor. However, the specific question here we are investigating is whether dot-e.d.u.edu links are more powerful, or somehow treated differently for the purposes of ranking, than other types of links. If ever there was one Google ranking factor that should be easy to prove or disprove, it's dot-e.d.u. links. Right? Well, not so much. Misinformation and theories about what may or not be a Google search ranking factor persist far longer than perhaps they should. [Read Now...]( SEJ Webinar [New Marketing Ideas, Strategies & Channels For 2022]( By Search Engine Journal Join us for an informative webinar with Bill Rossell, Chief Sales Officer, of 1SEO Digital Agency, as he dives into how to reduce the time you spend marketing your business while maximizing your returns. This includes crucial information such as how to identify profitable marketing channels, new lead generation and sales strategies you can use right away, and which metrics you should be tracking to improve your ROI. [Register Now]( SEO, YouTube [YouTube SEO From Basic To Advanced: How To Optimize Your Videos]( By Sam Hollingsworth YouTube S.E.O. can help your content reach a wider audience by actively targeting people who are searching for your videos. First, you have to identify what topics people are searching for. Then, you need to know why YouTube ranks videos the way it does. Finally, you'll learn how to put what you learned into practice. These YouTube optimizations are easy, straightforward, and helpful when producing quality video content that should be distributed. And they make all the difference. [Read Now...]( Content Marketing [How To Fix 21 Content Creation Mistakes That Impact ROI]( By Himani Kankaria Content creation is becoming more demanding yet challenging. Business owners need customers, customers need more information, marketers need content to put information out, and writers need more projects— all these in just a few months. So, the challenge is to create content that performs well consistently. And if it doesn’t, it impacts R.O.I. big time. Is it just a content creator’s responsibility to make the marketing material flawless? Of course not! One of the biggest content creation mistakes is to miss discussing “who” will consume your content. Marketers define the ‘why’ and ‘how’ of the content and even ‘who’ will create and consume content. But, they hardly talk about all of these with content creators. Without audience information, content creators take inspiration from the competing blogs on search engines. [Read Now...]( News, Twitter [Twitter Cancels AMP]( By Matt Southern Is AMP on its way to getting cancelled? Twitter confirms it intends to drop support for the Google-backed format by the end of the year. [Read Now...]( [image]( Ebook [10 Most Important PPC Trends To Know In 2022]( [Download Now...]( Upcoming Events December 1 at 2 pm ET New Marketing Ideas, Strategies & Channels For 2022 Topic: Content Marketing | Sponsor: 1SEO [Register Now]( December 8 at 2 pm ET SMS Marketing For Local Business: Trends You’ll Need In 2022 Topic: Paid Search | Sponsor: Podium [Register Now]( November 23 at 3 pm ET Using Google Trends To Optimize Your Content Strategy Timing Topic: SEO [Ask a Question]( Digital Marketing Job of the Day [Marketing Director]( Splashlight,  New York, NY, USA, [Apply Now]( [Submit Your Question]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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