SEJ Today: 8 Google Business Profile Updates To Make For The Holidays

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Tuesday, November 16, 2021 Brought to you by: [Read More]( [Read the Article]( Digital Experience, Local Search [8 Google Business Profile Updates To Make For The Holidays]( By Chelsea Alves The peak holiday season is rapidly approaching – in fact, for many, it's already in full swing. E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year. In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, coming close to the 36% estimated for 2019. As Daniel Bachman, U.S. economic forecaster at Deloitte, states: “We anticipate strong consumer spending for the upcoming holiday season. As vaccination rates rise and consumers are more comfortable being outside of the home, we are likely to see increased spending on services, including restaurants and travel, while spending on goods will continue to hold steady. [Keep Reading...]( Sponsored [Move Your Business Forward With Content Marketing]( By SEMRUSH Enhance your online visibility, reach new customers, and drive sales with this all-in-one content marketing toolkit. [Try It Free]( SEO [Outbound Links Strategy: When, Why & How To Use Them]( By Tony Wright Recently, a popular tool in the search engine marketing space created a new report – the “Outbound Link” report. This report gives users a snapshot of the links pointing from one website to another. But unlike most reports on linking in tools of this type, this one focuses on the links pointing out to other sites from a user’s site. Outbound links are not a ranking factor in Google’s algorithm. But if you care about your content marketing, you probably need to create outbound links. So when should you create outbound links? [Read Now...]( SEO [What To Do When Google Is Ranking The Wrong Page For Your Keywords]( By Adam Heitzman When the wrong page pops up for your target keyword, it’s an all too common problem that can negatively affect your user experience. By following these simple steps, you should be able to resolve the issue and get traffic going to your intended page. When the “wrong” page is showing up, Google is not able to recognize your intended page as the best destination for traffic for some reason. Despite the fact that your intended page might be the best destination, logic doesn’t apply here; only algorithms determine the ranking and various S.E.O. techniques can attempt to correct it. With the “wrong” page showing up, your user experience might be affected, you might have fewer conversions, or your bounce rate, click-through rate or engagement metrics can be lower than they should be. [Read Now...]( Sponsored [Pay nothing until 2022 - Semrush Backlink Analytics]( By SEMRUSH Semrush's link database is bigger and faster than ever! Get FREE access to their Backlink Analytics tool for the remainder of the year. [Try It Free]( News, SEO [Google: Progressive Web Apps Don’t Rank Better Than Regular Sites]( By Matt Southern Google's John Mueller states that progressive web apps (PWAs) do not, by default, rank better in search results than traditional websites. [Read Now...]( News, SEO [SiteGround Hosting Outage Over – What Happened]( By Roger Montti SiteGround web hosting suffered a significant four day outage beginning Monday November 8, 2021. It wasn't until November 12th that they tweeted that they had resolved the problem. Many customers lost rankings in Google and all of their traffic as the holiday shopping season fast approaches. [Read Now...]( Sponsored [Conductor Raises $150M, Funding Company’s Growth In Organic Marketing Revolution]( By Conductor Conductor, the leading enterprise organic marketing technology company, announced $150 million in funding led by growth equity firm Bregal Sagemount. [Read More]( Digital Experience, SEO [9 Essential Ecommerce Site Optimizations to Boost Holiday Sales]( By Adam Riemer E-commerce will build on its massive growth of 25.7% of total sales in 2020 with another projected gain of 16.8% this season. How can you carve out a bigger piece of that $4.9 trillion pie? In this column, you'll find nine of my favorite tips for boosting ecommerce sales during the holidays. These are proven tactics I use brands I invest in with my own money, as well as client companies. Your customer support team is the face of your company – not your influencers or spokespeople. Customer support interacts directly with the people who fill your cash registers and your checkout process. When they are happy and love their job, they exceed customer expectations generating more sales, goodwill for the brand, and valuable online reviews. These are some of the sales-bolstering tactics that work for my clients, and I hope they help you out, too! [Read Now...]( Content Marketing, Link Building [How To Build Rapport With Editors And Get Guest Content Published]( By Breanna Alverson When it comes to building rapport with editors at any point in the relationship, delivering value cannot be overstated. As a guest writer, you are being invited to publish content on someone else's publication or website. This act of trust should always be met with the piece of quality content it warrants. Writing for industry publications, whether they are journals, magazines, blogs, or news websites, has an undeniable return on investment. Not only does it establish the writer or brand as a thought leader but it also creates the opportunity to capture a new audience and attract new clients. From an S.E.O. perspective, guest writing is also a valuable and organic way to earn credible backlinks and drive traffic to your website. 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