SEJ Today: Hiring a Content Marketing Agency? Ask These 11 Questions First

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Thursday, November 11, 2021 Brought to you by: [Read More]( [Read the Article]( Content Marketing [Hiring a Content Marketing Agency? Ask These 11 Questions First]( By Kristen M. Vaughn Hiring just any content marketing agency is easy. If you need to start pumping out content quickly, there are plenty of options out there. However, finding the right agency – one who truly understands your business and can help hit your goals – is difficult. And if you want your content marketing strategy to be successful, hiring the right partner is absolutely essential. The process of hiring a content marketing agency can be time-consuming. But having a clear outline of what your objectives are and the key questions you should ask during the screening process will help ensure no time is wasted on discussions with the wrong vendors. Here, you'll find a list of important questions to ask before choosing a content marketing agency to help make sure you're hiring a good fit for your unique marketing team and organization. [Keep Reading...]( Sponsored [Marketer's Guide to Proving ROI]( By CallRail 28% of small businesses say they have no transparency in how their budgets are used by their agency partner — a big roadblock in building trust with your clients. Do you know which ads, keywords, and marketing campaigns lead to their most valuable calls and website form submissions? Download CallRail's guide to learn exactly how to prove marketing ROI. [Download Now]( News, SEO [Google Drops Sites Hosted on SiteGround]( By Roger Montti SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS [Read Now...]( SEO [Dwell Time: Is It A Google Ranking Factor?]( By Matt Southern The length of time between clicking the link to view the webpage and clicking the back button to return to search results is referred to as dwell time. On paper, it sounds like an effective metric for measuring user satisfaction. This may seem like a reason for Google to rank the page higher in SERPs. But is dwell time a genuine Google ranking factor? Let's be clear: Google's search team is more than likely looking at dwell time (or whatever Google may call this metric internally), as well as other engagement metrics. Remember that dwell time is a metric. It's more of a check – just one way Google can measure whether its algorithms are providing the best possible search results.  [Read Now...]( SEJ Webinar [Holiday Marketing: 8 SMS Tips To Grow Your Audience & Reach]( By Search Engine Journal Driving local holiday traffic is your #1 goal right now. With a 97% open rate, SMS can drive both foot traffic and online sales. In this webinar, you’ll get eight actionable tips to create effective text messaging campaigns and improve ROI this holiday season. [Register Now]( Content Marketing, Digital Experience [Everything You Need For A Successful Brand Ambassador Program]( By Dixon Jones Ambassadors can help prospects learn more about you and your product without prospects feeling "sold to". They can instil a sense of customer loyalty. They can be a much more powerful voice on social media than you can, helping to promote your business effectively to your consumers. This article looks at some best practices for creating and managing an Ambassador Program. A successful brand ambassador program can offer big business benefits, helping you reach new audience segments in compelling, authentic ways. Focus on the value your program offers those you'd like to have involved, and offer benefits that are going to attract people who are aligned with your objectives. [Read Now...]( LinkedIn, News [LinkedIn Lets Freelancers Promote Their Services For Free]( By Matt Southern LinkedIn Service Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free. [Read Now...]( Sponsored [3 PPC Strategies That No Longer Work & What To Replace Them With]( By Adzooma Some PPC tactics that used to be no-brainers are now obsolete. Learn why they no longer work and how to adapt your approach for success. [Read More]( News, YouTube [YouTube Removes Dislike Counts On All Videos]( By Matt Southern YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations. [Read Now...]( Enterprise SEO, SEO [How To Analyze The Performance Of Your Multi-Domain SEO Program]( By Andrew Shotland There are numerous strategies for how multiple domains can complement each other’s S.E.O., and I will point some of these out as I go along. But for this article, let’s focus on the problems (because let’s face it, a lot of you are likely reading this because you suspect there’s a problem with your multi-site S.E.O. strategy!). In this article you will learn the following: Why a business might use multiple domains for S.E.O. Common S.E.O. problems for businesses with multiple domains. How to analyze the S.E.O. performance of multiple domains. Key organic traffic patterns/problems to look out for. Ideas for how to fix cannibalization problems that can arise from having multiple websites based on similar topics. [Read Now...]( Content Marketing, YouTube [A Complete Guide To Product-Led Content Strategy (With Examples)]( By Greg Jarboe Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you'll learn what each one means, how to develop your product-led content strategy, the different types of product-led content you can use, and tips for making yours more engaging. This approach requires that content marketers conduct some market research into what is keeping their customers up at night before they introduce the product that will be the hero of this story. Unfortunately, most organizations cut their market research budgets last year in response to the pandemic just as their customers faced an unprecedented set of new problems. This meant that only 31% of B2B organizations re-examined the customer journey before 70% changed their targeting/messaging strategy. [Read Now...]( [image]( Ebook [10 Most Important PPC Trends To Know In 2022]( [Download Now...]( Upcoming Events November 17 at 2 pm ET SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach Topic: Paid Search | Sponsor: Podium [Register Now]( December 1 at 2 pm ET New Marketing Ideas, Strategies & Channels For 2022 Topic: Content Marketing | Sponsor: 1SEO [Register Now]( Digital Marketing Job of the Day [Director, B2B Marketing (US) (Remote Work)]( EMQ Inc.,  New York, NY, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? 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