SEJ Today: The Biggest PPC Trends of 2022, According to 23 Experts [Ebook]

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Tuesday, November 9, 2021 Brought to you by: [Read More]( [Read the Article]( News, Paid Search [The Biggest PPC Trends of 2022, According to 23 Experts [Ebook]]( By Danny Goodwin Ready to be more successful at PPC in 2022? Then you need to keep up-to-date with PPC trends and strategies. This ebook is filled with the insights you need. We interviewed 23 top PPC marketing experts to learn what trends in 2022 will matter the most in paid media – paid search, paid social, remarketing, and more. In PPC Trends 2022, you’ll find out which PPC trends will dominate the year. Then, use your newfound knowledge to plan your strategy. [Keep Reading...]( Sponsored [Marketer's Guide to Proving ROI]( By CallRail 28% of small businesses say they have no transparency in how their budgets are used by their agency partner — a big roadblock in building trust with your clients. Do you know which ads, keywords, and marketing campaigns lead to their most valuable calls and website form submissions? Download CallRail's guide to learn exactly how to prove marketing ROI. [Download Now]( News, Twitter [Twitter Blue Launches In United States]( By Matt Southern Twitter Blue launches in the United States and New Zealand after being introduced in Canada and Australia earlier this year. [Read Now...]( Social Media [Expert Social Media Marketing Predictions For 2022]( By Miranda Miller This past year has certainly given social media marketers plenty to chew on as they set strategy and allocate budget for 2022. Snapchat emerged as a major player in social media marketing, growing revenue 57% year over year, achieving its first billion-dollar quarter, and increasing daily active users to over 300 million. Local and micro-influencers will continue to open valuable trusted channels and connections to consumers through more interactive channels like Instagram, YouTube, and TikTok. Brands, for their part, need to craft their content as humanly and empathetically as possible. High-quality, relevant, entertaining, and engaging content remains key to optimal visibility. [Read Now...]( Sponsored [How To Increase Ecommerce Traffic & Conversions]( By SHOPPER APPROVED Learn proven ways leading online sellers are using social proof, UGC, and website security for better conversions and search visibility. [Read More]( Ask an SEO, International Search [How Do I Rank Better Internationally In One Or Many Countries?]( By Ryan Jones Today's Ask an S.E.O. column is a 2-for-1 special dealing with questions about ranking in multiple countries. Parth in Ahmedabad asks: "One of my clients want to rank in the U.S., Australia, Canada, New Zealand & South America with a .uk domain. Should I suggest that they stay with the .uk domain or launch a new website? They recruit teachers from international countries who are looking for a better opportunity in the U.K." When examining why a site isn't showing up in a certain country, we need to look at combinations of all of the above factors. We also need to look at the site from a user's point of view. A lot of U.S. searchers will not buy something from another country unless it's the only place they can get that thing. Think of it from the user's perspective. [Read Now...]( Content Marketing, Digital Experience [10 Good Alternatives To iStock For Marketers]( By Angel Niñofranco Good content is key to ranking in Google, but great content is the key to delighting your readers. Happy readers are more likely to convert due to the simple fact that they stay on your website longer. Using images goes beyond simply how it looks on your site. Many online stories, articles, and blogs are shared via social media, and an image used within an article will often be used as a thumbnail for the link to your website. Having a memorable image here can make your site stand out from the others. [Read Now...]( Sponsored [3 Ways Agencies Should Measure Marketing ROI]( By CallRail Demonstrating how your agency provides value to clients is key to retaining them. Here are three ways to measure the ROI of marketing. [Read More]( News, SEO [Google: Sites Need To Be Worthwhile To Be Indexed]( By Roger Montti Google's John Mueller offered more information about that pesky "Discovered - but currently not indexed" message in Google Search Console. Mueller answered a series of tweets about what's going on at Google when they choose to not index a URL. [Read Now...]( Facebook, News [New Facebook Groups Features For Building Strong Communities]( By Matt Southern Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel. [Read Now...]( News, SEO [Google Update Slapped Your Rankings: What’s Next]( By Roger Montti Google recently released a spam update. Judging by how Google released several spam updates in a row followed by a core update this past summer, it would not be surprising if a core update is in the works, especially since the holiday shopping season is around the corner and Google has a history of releasing updates around that time of year. After experiencing Google updates for over twenty years, one advice is still the same and that's to wait a bit before panicking. These are the reasons why. [Read Now...]( [image]( Ebook [10 Most Important PPC Trends To Know In 2022]( [Download Now...]( Upcoming Events November 10 at 2 pm ET How to Evaluate Site Quality for Link Building Topic: SEO | Sponsor: PureLinq [Register Now]( November 17 at 2 pm ET SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach Topic: Paid Search | Sponsor: Podium [Register Now]( December 1 at 2 pm ET New Marketing Ideas, Strategies & Channels For 2022 Topic: Content Marketing | Sponsor: 1SEO [Register Now]( Digital Marketing Job of the Day [Alliance Marketing Director - Amazon Web Services (AWS)]( PwC,  10012, NY, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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