SEJ Today: 5 Huge Warning Signs Of A Bad SEO Or Digital Marketing Agency

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Wednesday, November 3, 2021 Brought to you by: [Read More]( [Read the Article]( SEO [5 Huge Warning Signs Of A Bad SEO Or Digital Marketing Agency]( By Patrick Reinhart Six of my seventeen years in digital marketing were spent at an agency. It’s where I learned the strategies that shaped who I am as an SEO today. More importantly, it’s where I learned techniques and practices that make my clients successful. The most vital thing I learned? Your customer always comes first – and that can only happen with full transparency. Sure, we all make mistakes. But I also make it a point not to partake in black hat SEO practices and only employ legitimate SEO techniques. [Keep Reading...]( Sponsored [Get Tailored SEO Recommendations For Your Copy]( By SEMRUSH Semrush’s SEO Content Template tool allows you to build tailored briefs, create relevant content, and outrank SERP rivals for your target keywords. [Find Out How]( SEJ Show, SEO [State of SEO: Top Insights - Ep. 247]( By Angie Nikoleychuk Developing a good report requires the right people, getting good data, building your audience, and reaching them in various ways. Learn how we did it. [Read Now...]( SEO [Direct Traffic: Is It A Google Ranking Factor?]( By Miranda Miller Does Google factor direct website visits into your search rankings? To be clear, direct traffic is where a person (or bot – we’ll get to that later) navigates directly to your website’s URL versus through another channel, such as a search engine or social media platform. They already know you, and that tells Google great things about your authority and popularity — or so the theory goes. If you went looking today, you would read on an authoritative site that Google confirmed it uses Chrome data to determine how many people visit a site and how often. You could see that verified by Googlers, and would logically probably believe this to be true. In reality, what those ex-employees said was that Google uses Chrome data — not how, or whether it was in the live algorithm or testing. [Read Now...]( SEJ Webinar [How to Evaluate Site Quality for Link Building [Webinar]]( By Search Engine Journal Join us as we discuss one of the most misunderstood concepts in SEO. Perfect for all digital marketing professionals, this training webinar will go through an in-depth analysis of which website elements need to be evaluated in order to determine “site quality” for link building. [Register Now]( Content Marketing [8 Essential Content Marketing Roles & What Each One Does]( By Amanda DiSilvestro The content marketing team is also not an off-shoot of the more conventional marketing group. More often than not, the members of those teams have different roles within the company. Let's take a look at the common roles within a content marketing team, the different positions available on that team, and the responsibilities tied to each one. Your team almost certainly won't look exactly as I've outlined above. In a small marketing team, you may have just one or two people responsible for many of the positions and responsibilities above. And in enterprise companies, you could have a team of hundreds. What matters most is making sure each phase of the content planning, production, publishing, and promotion process is covered by a dedicated expert. [Read Now...]( SEO, Shopify [Shopify & Fast Simon: An Ecommerce SEO Case Study]( By Chris Long The timing of the implementations as well as the initial traffic losses shows us that websites that utilize the Fast Simon technology need to be aware of the adjustments that need to be made. By utilizing prerendering and allowing the crawl of the pagination while blocking the crawl of the faceted navigation, this should help ensure your Fast Simon setup has a stronger technical foundation for Google. Fast Simon is a shopper interaction tool that can help increase conversions and average order value by automating some C.R.O. tasks using A.I. and integrates with WooCommerce, BigCommerce, and Magento, as well. We had a client implement Fast Simon in December 2020 and while initially there appeared to be improvements, we can see that organic traffic and visibility took a sharp drop in May 2021. [Read Now...]( Sponsored [Press Release Distribution Services: 6 Important Features To Consider]( By NewswireJet Looking for a press release distribution partner? Consider these seven elements to get the best possible results for your PR campaigns. [Read More]( News, SEO [New Google Best Practice For Embedded Videos]( By Roger Montti Google updated it's Google Search Central Video Best Practices help page to add an additional recommendation that will help Google find and index video content better and make it available for Google's rich results and for what Google describes as maximum exposure. [Read Now...]( Facebook, News [Facebook Shutting Down Facial Recognition]( By Roger Montti Facebook announced that it is shutting down it's use of facial recognition, including for uses related to the visually impaired. Facebook left the door open to exploring on-device facial recognition technologies that do not communicate with an external server. [Read Now...]( News, Paid Search [Google Ads Performance Max Campaigns Best Practices]( By Matt Southern Google Ads Performance Max campaigns are now available to everyone. Here's what you need to know about driving more conversions with this new campaign type. [Read Now...]( [image]( Ebook [Complete Guide to On-Page SEO]( [Download Now...]( Upcoming Events November 3 at 2 pm ET Keyword Research for SEO: Best Practices & Top Tips Topic: SEO | Sponsor: Conductor [Register Now]( November 10 at 2 pm ET How to Evaluate Site Quality for Link Building Topic: SEO | Sponsor: PureLinq [Register Now]( November 17 at 2 pm ET SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach Topic: Paid Search | Sponsor: Podium [Register Now]( November 5 at 3 p.m. ET WordPress SEO for Enterprise: Top Tips & Best Practices Topic: WordPress, SEO | Podcast [Ask Your Question]( Digital Marketing Job of the Day [VP Early Engagement Marketing - New Client Journey Lead]( Citi,  10012, NY, USA, [Apply Now]( [Submit Your Question]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â