SEJ Today: 8 Ways To Drive Local Business In Competitive Markets With Search

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Monday, October 25, 2021 Brought to you by: [Read More]( [Read the Article]( Local Search [8 Ways To Drive Local Business In Competitive Markets With Search]( By Marshall Nyman Local search marketing is key for any location but when faced with a competitive market, it's essential that you have strategies to help you stand out. The closer the user is to a location, the more likely it will rank. However, in denser areas, a location will face more competition. By accelerating efforts around Google My Business (GMB) and location page management, a location's relevance and prominence can increase a business's rankings resulting in increased local visibility, especially in competitive markets. In this post, we will break down strategies for both GMB and location pages to drive more local business. Google states that “Local results are based primarily on relevance, distance, and prominence.” [Keep Reading...]( Sponsored [Headline: How to Set Your Agency Apart [Infographic]]( By CallRail CallRail surveyed 600 business owners from across multiple industries to learn where they are spending their time and resources in our remote-first new normal and what they want from their marketing agencies. Get this infographic to learn how you can set your agency apart. [Download Now]( News, Tools [Google Search Analytics API Can Finally Pull Discover Data]( By Matt Southern Google's Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features. [Read Now...]( Careers & Education, LinkedIn [How The LinkedIn Algorithm Works & Optimizing For It]( By Jessica Foster Build more Connections, land more clients, and grow your network with LinkedIn SEO. Here's how the LinkedIn algorithm works. [Read Now...]( SEJ Webinar [3 Tips for Creating Paid Social Campaigns that Convert]( By Search Engine Journal Paid social can be incredibly successful, but are you getting the most out of your campaigns? Register for this webinar to see how PPC expert, Amy Bishop, builds effective paid social media campaigns, including a look at SEJ’s own ad creative tests. [Register Now]( Paid Search [What to Do When Competitors Buy Your Brand Keyword]( By Jon Clark It's important to take action when competitors buy your branded keywords. These 4 tactics can turn a sour situation into something beneficial for your business. [Read Now...]( News, SEO [Does Content or Links Improve Trust with Google?]( By Roger Montti Google's John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google [Read Now...]( SEO [Domain Authority: Is It a Google Ranking Factor?]( By Anna Crowe Do you think Domain Authority is a ranking factor and helps websites rank in search engines? Read about our verdict here. [Read Now...]( News, SEO [Google Offers a Definition of Quality Content]( By Roger Montti Google's John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood [Read Now...]( SEO [Deep Link Ratio: Is It A Google Ranking Factor?]( By Kristi Hines What is deep link ratio, and can it affect your organic search rankings in Google? See what the experts say. [Read Now...]( [image]( Ebook [Complete Guide to On-Page SEO]( [Download Now...]( Upcoming Events October 27 at 2 pm ET 3 Tips for Creating Paid Social Campaigns that Convert Topic: Paid Search | Sponsor: SimilarWeb [Register Now]( November 3 at 2 pm ET Keyword Research for SEO: Best Practices & Top Tips Topic: SEO | Sponsor: Conductor [Register Now]( November 10 at 2 pm ET How to Evaluate Site Quality for Link Building Topic: SEO | Sponsor: PureLinq [Register Now]( Digital Marketing Job of the Day [VP - Marketing Business Control Manager]( Citi,  Palisades Park, NJ, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â