SEJ Today: The Greatest Challenges & Threats in SEO [Survey Results]

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Monday, September 27, 2021 Brought to you by: [Read More]( Careers & Education, SEO [The Greatest Challenges & Threats in SEO [Survey Results]]( By Shelley Walsh Insights from our recent State of SEO Survey report show that although the last year began with uncertainty across the industry, SEO is now more in demand than ever before. Even so, it is not without its challenges. What issues are SEO professionals facing — and moving forward, what are the threats that might block success? We surveyed over 2,800 SEO professionals about their experiences in SEO over the last 12 months. Keep reading to find out: At the start of the pandemic, there was a lot of uncertainty for everyone as businesses tried to navigate an unprecedented situation rife with real-world shutdowns, a near-instant shift to digital, and massive changes in consumer behavior. As the pandemic unfolded many businesses had to pivot quickly in order to survive. Some struggled while others thrived as digital and ecommerce growth accelerated by several years. [Keep Reading...]( Sponsored [The Fastest Way to Check Your Core Web Vitals]( By SEMRUSH Optimizing for user experience not only means your audience enjoys interacting with you more, but it means Google staying visible on Google, too. [Try It Free]( SEO [AMP: Is It a Google Ranking Factor?]( By Matt Southern Do you think AMP has an impact on search results? Find out if it's a ranking factor here. [Read Now...]( Paid Search [Dynamic Search Ads: Keyword Mining Through Ngram Analysis]( By Lesa Hastings Learn how to use Ngram analysis with Dynamic Search Ads for keyword mining, optimization, and expansion opportunities. [Read Now...]( SEJ Webinar [How to Make Paid Social Work for Lead Generation]( By Search Engine Journal Are your B2B or SaaS paid social campaigns generating the results you want? Join our upcoming webinar on Wednesday, October 7 at 1 p.m. ET and learn how you can unlock paid social to drive revenue and turn qualified leads into customers. [Register Now]( News, SEO [How to Know Core Web Vitals Affects Your Search Rankings]( By Roger Montti Google's John Mueller shares how to know if the Page Experience Update is affecting website search rankings [Read Now...]( SEO [Breadcrumb Navigation: Is It a Google Ranking Factor?]( By Angel Niñofranco Breadcrumbs help provide positive user experiences to website visitors and reinforce site structure for search engines. Is it a ranking factor? [Read Now...]( SEO [Are 404 & Soft 404 Errors Google Ranking Factors?]( By Kristi Hines Do you think 404 and soft 404s errors can affect your Google search rankings? Find out if they are ranking factors here. [Read Now...]( News, SEO [Google Working on Indexing Instagram & TikTok Videos]( By Matt Southern Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report. [Read Now...]( News, SEO [Google: Extra Content Not Always Needed For Category Pages]( By Matt Southern Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page. [Read Now...]( [image]( Ebook [Google Ranking Factors: Fact or Fiction]( [Download Now...]( Upcoming Events September 29 at 2 p.m. ET How to Create and Optimize Content for Higher Google Rankings Topic: SEO | Sponsor: iQUANTI [Register Now]( October 7 at 1 p.m. ET How to Make Paid Social Work for Lead Generation Topic: SEO | Sponsor: Directive [Register Now]( October 13 at 2 p.m. ET 15 SMS Marketing Stats Every Local Business Marketer Needs to Know Topic: Paid Search | Sponsor: Podium [Register Now]( Digital Marketing Job of the Day [Marketing Coordinator]( Jobot,  New York, NY, USA, Salary: $50K/year-$80K/year [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â