SEJ Today: How to Use Google Sheets for Web Scraping & Campaign Building

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Wednesday, August 4, 2021 Brought to you by: [Read More]( Paid Search, SEO [How to Use Google Sheets for Web Scraping & Campaign Building]( By Andrea Atzori We've all been in a situation where we had to extract data from a website at some point. When working on a new account or campaign, you might not have the data or the information available for the creation of the ads, for example. In an ideal world, we would have been provided with all of the content, landing pages, and relevant information we need, in an easy-to-import format such as a CSV, Excel spreadsheet, or Google Sheet. (Or at the very least, provided what we need as tabbed data that can be imported into one of the aforementioned formats.) But that's not always the way it goes. Those lacking the tools for web scraping — or the coding knowledge to use something like Python to help with the task — may have had to resort to the tedious job of manually copying and pasting possibly hundreds or thousands of entries. [Keep Reading...]( Sponsored [What small businesses need from marketing agencies]( By CallRail CallRail surveyed 600 business owners to learn what they really want and need from their marketing agencies. Get your copy of the report today to read what they had to say. [Download Now]( SEO, Social Media [5 Social Media Strategies You Can Use to Boost Your SEO]( By Mark Traphagen Social media marketing can and should be a valuable ally of SEO. Here are 5 social strategies that can help support SEO performance. [Read Now...]( Marketing Analytics, Social Media [30 Social Media Metrics That Matter Throughout the Customer Journey]( By Greg Jarboe Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here. [Read Now...]( Search Engine Journal [Site Migration & SEO: Avoid Common Pitfalls That Can Sabotage Rankings]( By SEJ Webinar Migrations are one of the most dreaded SEO tasks. Common pitfalls can impact your visibility, resulting in lost traffic and revenue. Attend this educational webinar to learn where issues arise and how to avoid them. [Register Now]( Content Marketing [A Complete Guide to Updating Content for Maximum SEO Value]( By Nick Cesare Search is not a single-player game. Learn how to update content to keep it ranking at the top of the SERPs. [Read Now...]( News, Twitter [Twitter Adds More Context to Trending Topics]( By Matt Southern Twitter is improving the way it keeps users informed about trending topics via a collaboration with The Associated Press and Reuters. [Read Now...]( Sponsored [How Lionbridge Voice-Optimized Its Way to a 3,800% Featured Snippet Growth]( By Semrush Here's how Lionbridge leveraged content-driven, voice optimization strategies to grow its featured snippet count from 0.7% up to 27%. [Read More]( Ask an SEO [Is There a Way to Optimize for [Blank] in a Search Query?]( By Tony Wright Google’s ability to semantically understand context helps users get their queries answered. But how can you optimize for [blank]? [Read Now...]( Content Marketing, SEO [7 Ways to Write Blog Introductions Your Readers & Google Will Love]( By Pawel Grabowski Discover how to write blog introductions that engage readers, support your SEO, and help Google better understand the topic of the page. [Read Now...]( News, SEO [Google: Website Downtime Shouldn’t Impact Search Rankings]( By Matt Southern Google’s John Mueller says a website going down temporarily likely won’t have a negative impact on search rankings. [Read Now...]( [image]( Ebook [Your Guide to Google E-A-T & SEO]( [Download Now...]( Upcoming Webinars August 4th at 2PM ET / Thursday, August 5th at 10AM ET Drive Traffic and Conversions: 3 Secrets Amazon Doesn’t Want You To Know Topic: SEO | Sponsor: Shopper Approved [Register Now]( August 11 at 2 p.m. ET Where Site Migrations Go Wrong & Sabotage SEO Topic: SEO | Sponsor: Conductor [Register Now]( August 18th at 2PM ET / Thursday, August 19th at 10AM ET 9 Best Practices for SMS Marketing in 2021 Topic: Digital Experience | Sponsor: Podium [Register Now]( August 25 at 2 p.m. ET Customer Generation: Delivering on the Promise Demand Gen Forgot About Topic: Digital Experience | Sponsor: Directive [Register Now]( Digital Marketing Job of the Day [Digital Marketing Manager]( Humanity Health,  New York, NY, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â