SEJ Today: SEO Salary Report 2021: Average SEO Salaries by Experience & Job Title

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJ Today]( Friday, July 9, 2021 Brought to you by: [Read More]( SEO [SEO Salary Report 2021: How Much SEO Pros Get Paid]( The fact that the S.E.O. industry is still relatively young and S.E.O. started out with a very small group of specialists supports this. Out of our respondents, only 4.17% had over 20 years of experience. S.E.O. is a lot harder than it used to be. To be a very good search specialist requires deep knowledge of at least one if not several specialties. The constant evolution and development require constant learning and improvement which I liken to the medical industry for dedication. [Google Cautions Against Using Too Many Internal Links]( Google’s John Mueller explains that using too many internal links on the same page can dilute their value, and goes over what to do instead. This topic is discussed during the Google Search Central SEO hangout recorded on July 2, 2021. A site owner submits a question asking if there are any dangers associated with using an excessive amount of internal links. The topic of external links comes up often during these hangouts, but rarely is the impact of internal links ever discussed. Internal links are important for SEO as they send signals to Google about which pages are most important to a particular website. They don’t send the same ranking signals as external links, but they still matter. Sponsored [The Marketer's Guide to Call Tracking Software]( By CallRail When you understand what makes your phones ring, you'll stop wasting money on what doesn't. Download this guide and learn how to find the right call tracking software for your business. [Get Your Copy Now]( Paid Search [Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account]( You’ll always have underperformers in your P.P.C. program. If you pause them as a matter of course, you’ll eventually end up with nothing left to optimize! While it would be great (in theory) if all your campaigns were top performers all the time, that just doesn’t happen. Some campaigns will always be more successful than others, especially if you’re trying to expand your product mix. So when you have less-than-stellar performers, don’t hit “pause” too fast. [Microsoft Advertising Announces New Multimedia Ads For Search]( Microsoft Advertising has announced a new responsive ad format, called multimedia ads. The ads will combine advertisers’ images, headlines and descriptions using machine learning to create engaging, attention-grabbing ads. Multimedia ads will be delivered on the Bing.com search pages and will be featured prominently in the mainline at the top of the SERP or on the right rail. There will only be one multimedia ad per page, so only one advertiser can deliver a multi-media ad at a time. Multimedia Ads allow advertisers to showcase their brand with an attractive, rich ad format. Here are a few examples of what they can look like.  Search Engine Journal [Join Us Live - Weekly - on the SEJ Show]( By SEJ Show Join us as we talk PPC, SEO, Social Media, Content Marketing, and more. Be ready for good times and lots of real, smart conversation! Find recordings on [Apple Podcast]( | [Google Podcasts]( | [Spotify](. [Watch Live on YouTube]( Content Marketing [10 Visual Content Marketing Trends for 2021]( Consumers want to see the people behind the brand. That can come in the form of the C.E.O. discussing the company’s roots, or a behind-the-scenes look at the CX team so people can put a face to the representative they’ve been talking to on the phone, or blog posts that show the people making the products, not just the products by themselves. Authenticity. Engagement. Trustworthiness. This is what the modern-day consumer is looking for. Visual content across all platforms and channels is evolving to meet those needs and change the way audiences perceive and interact with brands. [How to Plan an Affiliate Marketing Strategy for Content Creators]( Although hosting an optimized website isn’t directly tied to affiliate marketing, it is an integral part of the process. One main reason that users leave websites is poor design, poor content, and poor user interface. If a user excitedly clicks your affiliate link but lands on a poorly designed webpage, they may click off without even looking at what you offer. There are a few additional factors to consider when crafting your affiliate marketing program. These have to do with setting your marketing program policies and incentives, adhering to the legal elements of affiliate marketing, and deciding whether or not to use SaaS companies to help you keep track of all your numbers. Sponsored [Get the Right Clients for Your Agency With a Realistic SEO Proposal]( By SEOmonitor Save time and evaluate leads more effectively. SEOmonitor's forecasting solution enables agencies worldwide to quickly create growth scenarios, visualize potential outcomes, and evaluate both strategy and the long-term value of that new client. [Start Your 2-Week Free Trial]( Social Media [TikTok Triples Length of Videos]( TikTok is tripling the maximum length of videos, increasing the time limit from sixty seconds to three minutes. This update is rolling out to all users and will come with a notification like the one shown below: In an announcement, the company states: “There's so much that can happen in a TikTok minute, from crowdsourced musicals and sea shanty singalongs to feta pasta recipes, roller skating revivals, and more. Now we're introducing the option for our global community to create longer videos – paving the way for even richer storytelling and entertainment on TikTok.” All three minutes can be recorded, edited, and uploaded directly within the TikTok app. This update gives creators a canvas to work with that’s three times larger than what they had before. Upcoming Webinars July 14 at 2 p.m. ET [Why Your First-Party Data Should Lead Your Organic Search Strategy]( Topic: SEO | Sponsor: Botify July 28 at 2 p.m. ET [How Marketers Can Thrive in a Remote-First Landscape]( Topic: Content Marketing | Sponsor: CallRail August 4th at 2PM ET / Thursday, August 5th at 10AM ET [Amazon’s Top 3 ‘Traffic & Conversion Secrets’ Unveiled – and How to Copy Them]( Topic: SEO | Sponsor: Shopper Approved SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? 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