SEJ Today: Google’s John Mueller Doesn’t See SEO Becoming Obsolete

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Monday, July 5, 2021 Brought to you by: [Read More]( News, SEO [Google’s John Mueller Doesn’t See SEO Becoming Obsolete]( By Matt Southern Google’s John Mueller shares his thoughts on the future of SEO and whether he sees it becoming obsolete one day. During the Google Search Central SEO hangout recorded on July 2, a question was submitted which simply asks: “What’s your vision for the future of SEO?” This put Mueller on the spot as he admits he doesn’t have that perfect elevator speech on the future of SEO. He addresses a common concern shared by those within the SEO industry, which is that machine learning will get so advanced Google will understand websites without any additional optimization. If Google’s machine learning algorithms could understand everything about websites on their own, there would be no need for SEO. [Keep Reading...]( Sponsored [The Marketer's Guide to Call Tracking Software]( By CallRail When you understand what makes your phones ring, you'll stop wasting money on what doesn't. Download this guide and learn how to find the right call tracking software for your business. [Get Your Copy Now]( Enterprise SEO, SEO [10 Tips for Successfully Outsourcing Enterprise SEO]( By Winston Burton How do you know if you should outsource in SEO and which vendor to choose? Check out these 10 important things before making a decision. [Read Now...]( Facebook [10 Tips for Facebook Ad Creative]( By Tim Jensen Get inspired and create your most engaging, compelling Facebook Ads creative yet with these expert tips and real-world examples. [Read Now...]( Search Engine Journal [SEJ Ad Inventory is Low & Selling Out Fast]( By SHOPSEJ If you've been thinking about advertising on Search Engine Journal this year, secure your campaign now! [Submit Your QuestionsDirect Ad Inventory Now]( Snapchat [How to Find People to Follow on Snapchat]( By Julia McCoy Stuck trying to figure out Snapchat? Here's an easy guide to making new friends and finding awesome Snapchats to follow. [Read Now...]( Instagram, News [Instagram: “We’re No Longer A Photo Sharing App”]( By Matt Southern Head of Instagram, Adam Mosseri, announces further expansion into video as he states that his company's app is about more than just photo sharing. [Read Now...]( Sponsored [Join 1,000+ Marketers at the Hottest New (In-Person!) Marketing Conference]( By OmniSignal Are you ready to get back to normal and attend an in-person event? Register for OmniSignal, a new marketing innovation conference, and come see the future of marketing debut live on stage in San Francisco this fall. [Register Now]( News, SEO [Google July 2021 Core Update Begins Rolling Out]( By Matt Southern Google is releasing a broad core algorithm update today on July 1, 2021. This is update was announced last month and is now rolling out. [Read Now...]( Digital Experience, Local Search [A Guide to Responding to Positive and Negative Yelp Reviews]( By Tom McLoughlin Positive and negative Yelp reviews all warrant a reply, and doing so can have a big impact. Here’s all you should know before you start responding. [Read Now...]( Careers & Education, SEO [Google Is a Librarian: Teaching SEO to Non-Specialists]( By Claudia Higgins Using an analogy in your SEO training can be an incredibly powerful teaching tool. Learn how it can help unlock the SEO potential of non-specialists. [Read Now...]( [image]( Ebook [How to Do Keyword Research for SEO: The Ultimate Guide]( [Download Now...]( Upcoming Webinars July 14 at 2 p.m. ET Why Your First-Party Data Should Lead Your Organic Search Strategy Topic: SEO | Sponsor: Botify [Register Now]( July 28 at 2 p.m. ET How Marketers Can Thrive in a Remote-First Landscape Topic: SEO | Sponsor: CallRail [Register Now]( Digital Marketing Job of the Day [Veterans Preferred - Senior Manager, Digital Marketing Technology (Financial Services)]( PwC,  New York, NY, USA, [Apply Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â