SEJ Today: Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Thursday, June 24, 2021 Brought to you by: [Read More]( News, Paid Search, SEO, Web Development [Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies]( By Amy Bishop Today Google announced that support for third-party cookies would be extended until late 2023, giving marketers more than a year extension from the previous plan to block third-party cookies by 2022. The Privacy Sandbox initiatives will be delayed while more testing takes place. Google’s privacy sandbox initiatives are meant to help protect people’s privacy, while still giving publishers and advertisers the ability to monetize data, which in turn keeps the web open and accessible. The goal is to create a solution that circumvents and discourages more alternative tracking solutions such as fingerprinting. Google released a new rollout schedule for Privacy Sandbox initiatives, noting that they need to ensure that they allow appropriate time for testing. Before the rollout, each proposal must go through a rigorous testing process, not unlike other APIs and web technologies. That testing process follows three steps: Once testing is complete and the rollout is ready to proceed, Google plans to follow a two-stage rollout process: [Keep Reading...]( Sponsored [FREE, Local SEO/GMB Ranking Framework (Huge “A-Z” Guide)]( By Local Viking Local Viking has compiled strategies derived from 1000s of ranking GMB listings and put them into an easy to follow guide filled with over the shoulder instruction and illustration perfect for those just starting out but packed with expert level tactics to satisfy even the most seasoned SEO. [Download for Free]( Content Marketing, SEO [8 Google SEO Tips for Page One Results]( By Mark Traphagen The competition for a spot on page one of Google can be fierce, but with the right work and effort, it is achievable. Here's how. [Read Now...]( Web Development, WordPress [Just Say No to Hackers: How to Harden Your WordPress Security]( By Vahan Petrosyan Learn how to protect your WordPress website from hackers with these 16 security tips and see what to do if your site is hacked. [Read Now...]( Search Engine Journal [Submit Your Ecomm Questions to Shopify's Kevin Indig]( By SEJ Show Shopify's Director of SEO, Kevin Indig, will join our July 2nd podcast to talk all things Shopify SEO. This is your chance to get your ecommerce SEO questions answered on the live show. [Submit Your Questions]( News, SEO [Google Rolls Out New Spam Algorithm Update]( By Matt Southern Google’s Danny Sullivan confirms an algorithm update targeted at fighting spam is rolling out to search results. [Read Now...]( Content Marketing, SEO [5 Critical SEO Considerations When Optimizing News Websites]( By Adam Heitzman News sites function differently and can benefit from SEO designed just for them. Learn five best practices for a better-optimized media/publisher site. [Read Now...]( Sponsored [4 Challenges in Enterprise SEO Rank Tracking & How To Solve Them]( By Botify Still obsessed with SERP monitoring? Learn four ways to rethink your approach to rank tracking for a more holistic enterprise SEO strategy. [Read More]( Content Marketing, SEO [SEO for Early-Stage Startups: How to Get Found in Competitive SERPs]( By Dan Taylor Early-stage startups typically don't have the budget to compete against established brands for top keyword terms. Learn what to do instead. [Read Now...]( [image]( Ebook [How to Do Keyword Research for SEO: The Ultimate Guide]( [Download Now...]( Upcoming Webinars June 30 at 2 p.m. ET How to Integrate Your Product Into Your Performance Marketing Topic: Content Marketing | Sponsor: Directive [Register Now]( July 14 at 2 p.m. ET Why Your First-Party Data Should Lead Your Organic Search Strategy Topic: SEO | Sponsor: Botify [Register Now]( Digital Marketing Job of the Day [Digital Marketing Director]( Perfect Corp.,  New York, NY, USA, [Apply Now]( [Shop Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [Tell us now...]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â