Your SEO, PPC, Content & Social Rundown - SEJ Today

It's the thing of SEO nightmares. Your site has been deindexed by Google. Why? [SEJ Today - Brought to you by Semrush]( [SEJ Today] Brought to you by: [Semrush]( By Matt Southern, Lead News Writer Friday, May 14, 2021 It's the thing of SEO nightmares. Your site has been deindexed by Google. Why? Google’s John Mueller tackled the question of [how Google handles site deindexing]( in a new live stream. Some other interesting insights, as recapped by Search Engine Journal's Roger Montti, included Mueller discussing whether Google gives preference to [above-the-fold content](. When it comes to writing search engine optimized content, it’s important to not just write for Google but to make it engaging for users as well. This is especially important in the ecommerce space where content directly leads to sales. Himani Kankaria has 13 tips for [writing product descriptions that convert](. And in case you missed it, we published a whole ebook about Google’s Core Web Vitals a month ahead of the upcoming Page Experience update. Double and triple-check your site to make sure it's ready by [downloading the free ebook here](. [Core Web Vitals: A Complete Guide]( Popular Posts From This Week Paid Search Paid search expert Navah Hopkins answers everything marketers need to know about the Microsoft Audience Network in our latest edition of [Ask Me Anything About PPC](. What PPC questions do you need answers to? Get featured in our next edition by submitting a question [here](. Sponsored The Fastest Way to Check Your Core Web Vitals By Semrush Optimizing for user experience not only means your audience enjoys interacting with you more, but it means staying visible on Google, too. [Check your vitals...]( Podcast Google's Page Experience Update & Core Web Vitals with Martin Splitt Google's Developer Advocate Martin Splitt joins Search Engine Journal Founder Loren Baker for a Q&A about: - Google's Core Web Vitals. - The Page Experience Update delay to June. - Other overall performance and speed needs for websites to better compete within Google and convert users Catch them live on our [Facebook page]( or [YouTube channel]( on May 20 at 2 p.m. ET. [Submit your questions for Martin and Loren here...]( [Live Q&A with Martin Splitt - Submit Your Questions]( Content Marketing Are you up to date on what’s considered good and bad SEO content? [Julia McCoy has you covered]( with 5 content mistakes to avoid, and 7 examples of what’s working for content marketers right now. Plus – if you're looking to earn more links and engagement for that content, Julia shares the [7 types of content that will help you out](. Sponsored PPC & Automation: How to Future-Proof Your Success [Event] By Optmyzr Whether you manage accounts or plan strategies, PPC marketers need to learn how to work with (not against) automated systems in paid search. Join UnLevel on May 25 and get actionable advice from some of the most experienced people in paid search today. [Sign up now...]( Social Media Facebook and Star Wars collaborated on the hottest update in social media this week with the launch of new themes for Messenger and Instagram DMs. Also, Instagram is making read receipts more visible in the inbox, so keep that in mind before leaving any messages unanswered. Catch up with all the [new features in Facebook Messenger and Instagram](. YouTube is getting in on the short, vertical video trend with aptly named YouTube Shorts. Creation tools, which let marketers make videos on YouTube that are similar to what you’d see on TikTok, are now available to all U.S. users. [Read all about how to use them](. Twitter is still trying to figure out ways for people to make money on its platform. The company’s latest experiment is a tip jar that lets users contribute money directly to other users. The next time you see someone share a helpful SEO tip you can [send a tip]( to say thank you! Webinar How to Identify Site Quality For Link Building How to evaluate a site for “quality” is among the most misunderstood concepts in SEO. Getting this wrong can result in you leaving sites out of your outreach that can drive traffic – or worse, including sites that will provide no value or potentially hurt your SEO performance. In this upcoming webinar, Kevin Rowe, Founder and CEO of PureLinq, offers tips on how to scale up a high-impact link building program while lowering risks. [Register now...]( What do you think of our new format? 😍[Awesome!]( 😀[Pretty good]( 😐[I prefer the normal format]( 😕[Meh]( [Take the State of B2B SEO Survey]( [Facebook]( [Twitter]( [LinkedIn]( [YouTube]( [Instagram]( SEJ Today is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter](. Daily fatigue? Change [your email frequency.]( Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...](