SEJ Today: How to Tell What Readers Want & Give It to Them

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Thursday, April 15, 2021 Brought to you by: [Read More]( Content Marketing, SEO [How to Tell What Readers Want & Give It to Them]( By Jeff Riddall The O’Jays 1975 hit single “Give The People What They Want!” should be the theme song and guiding mantra of every dedicated content marketer. After all, the primary focus of content marketing done right (and SEO, for that matter) is creating comprehensive answers to the questions consumers ask to fulfill their every want and need. Similarly, the main goal and promise of search engines is to deliver the right content to the right people at the right time when a search is conducted. This is why you’ve likely read that search engines, like Google, are continually honing their algorithms and leveraging sophisticated artificial intelligence to better understand searcher intent and to deliver on their promise. So naturally, the question for many content marketers becomes, “How can I tell what readers want and give it to them?” [Keep Reading...]( Digital Advertising, Instagram [How to Create an Eye-Catching Instagram Ad]( By Rachel Vandernick Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Learn how to create eye-catching Instagram ads here. [Read Now...]( Sponsored [Freelance services. Built for business.]( By Fiverr Fiverr Business lets you get every project done with a marketplace of trusted freelance talent, project management tools and simplified budgeting. [Start Outsourcing]( News, SEO [Google Research Paper Reveals a Shortcoming in Search]( By Roger Montti New research highlights a little known area of information retrieval that Google hasn't quite succeeded in. [Read Now...]( LinkedIn, News [LinkedIn Adds New Profile Features to Address Career Gaps]( By Matt Southern LinkedIn users can now address gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred. [Read Now...]( Sponsored [How to Grow Local Business with Call Tracking & Analytics]( By CallRail Not all call tracking solutions are created equally. Here's what to look for in a robust phone calls solution to support your local marketing strategy. [Read More]( Digital Experience [The Great Big List of 50+ Google Easter Eggs & How to Access Them]( By Miranda Miller Google Easter Eggs are fun, hidden, often gamified surprises found in Search and other Google products. Here's how to find & activate them. [Read Now...]( Search Podcast [How Cognitive Intelligence will Reshape Chatbots with Dr. Michelle Zhou]( By Brent Csutoras We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are […] [Read Now...]( Paid Search [4 Tips for Building Your First-Party Data Sets With PPC]( By Michelle Morgan As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing. [Read Now...]( [image]( Ebook [WordPress SEO Guide: Everything You Need to Know]( [Download Now...]( Digital Marketing Job of the Day [SEO Manager]( LetsGetChecked,  New York, NY, USA, [Apply Now]( [Shop Now]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [T]({EMAIL})[ell us now...]({EMAIL}) Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â