SEJ Today: Digital Asset Management: What Is It & Why It Matters in Enterprise SEO

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [SEJTODAY]( Wednesday, February 24, 2021 Brought to you by: [Read More]( Digital Experience, Enterprise SEO [Digital Asset Management: What Is It & Why It Matters in Enterprise SEO]( By Dan Taylor Enterprise-level brands often have complex technology stacks with integrations beyond just the website and storefront, including connections to user databases, product management, business intelligence systems, and wider marketing systems to name just a few. While the complexity of these tech stacks involves more moving parts, they allow businesses to achieve enterprise-level scalability and consistency, too. It’s commonplace for an enterprise tech stack to consist of a Content Management System (CMS), a Content Delivery Network (CDN), and a Digital Asset Management (DAM). In this column, we'll explore what a DAM is, how it is used, and why it matters to your enterprise SEO strategy. The difference between a CDN and a DAM is quite subtle, so let's start there. For some businesses, combining a CDN and a DAM isn’t necessary, as optimizations like Cloudflare’s Polish and Imperva’s Smart Caching can provide the necessary levels of Front End Optimization (FEO) required. [Keep Reading...]( Search Podcast [Google News SEO & Google Discover with Conde Nast’s John Shehata - Ep. 213]( By Brent Csutoras On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping […] [Read Now...]( Sponsored [Analyze Customer Journey to Improve Your Content]( By ImpactHero As a content marketer, it’s vital to understand not just how your content funnel is performing – but what you can do to improve it. ImpactHero breaks your content down by customer journey stage, giving you a deeper insight into your user flow and allowing you to review content performance by type or length. 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