SEJ Today: GMB Messaging for Desktop Now Rolling Out

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [SEJTODAY]( Friday, February 12, 2021 Brought to you by: [Read More]( News, Tools [GMB Messaging for Desktop Now Rolling Out]( By Rebekah Dunne With the rise of zero-click search and heightened consumer expectations around brand responsiveness, it's no surprise that the Business Messaging function is coming to the desktop. If you are not seeing Messages in your GMB desktop dashboard, you will be soon. GMB's resource on desktop Messaging has been updated to include: Important: By early March 2021, all businesses will have access to messaging on the web. Of course, with this new power comes great responsibility. See what's new with GMB Messaging, where do you opt in, and how can you make the most of its features without falling astray of Google's guidelines and expectations of brands that use it? [Keep Reading...]( News, SEJ Network [Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST]]( By Katie Gaisser The Marketing O’Clock team discusses Microsoft Advertising’s plan to switch over to Enhanced CPC, Google’s 12 new manual penalty types, and more! [Read Now...]( Sponsored [Fast Track to the Future: How Call Tracking Paved the Way for More Accessible Marketing Attribution]( By CallRail Today’s call tracking technology puts accurate marketing attribution within reach for even small businesses. In fact, call tracking has evolved into an essential foundation. How did we get here? And where will these innovative technologies be headed next? Read this report to find out. [Download Now]( News, Pinterest [Pinterest Closes In On TikTok & Snapchat with +37% Monthly Users]( By Rebekah Dunne Pinterest continues to build its audience and add features to help marketers connect with Pinners as monthly active use and revenue grow. [Read Now...]( SEO [Subdomains vs. Subfolders: Which Is Better for SEO & Why?]( By Roger Montti The use of a subdomain or a subfolder has SEO, user experience, and other implications. Learn how to make the right choice. [Read Now...]( Careers & Education [5 Secrets to Getting the Most Out of Agencies (& How to Avoid Getting Burned)]( By Paxton Gray Build a productive relationship with your marketing agency and avoid getting burned when you follow these five insider tips. [Watch Now]( Paid Search [What Is Quality Score & Why It Matters]( By Frederick Vallaeys Here's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score. [Read Now...]( SEO, Tools [Every Advanced Google Search Operator You Need to Know]( By Brian Harnish Advanced Google search operators can deliver powerful insights to inform your content strategy, SEO audits, and more. Use this for quick reference. [Read Now...]( SEO [Google Passage Ranking Now Live in U.S.: 16 Key Facts]( By Roger Montti Google's Passage Ranking is now live in the U.S. Martin Splitt answers questions about the ranking factor and how it impacts SEO. [Read Now...]( Paid Search [4 PPC Myths To Let Go for Paid Search Success]( By Pauline Jakober Let's dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap. [Read Now...]( Tools [The 11 Best Image Search Engines]( By Julia McCoy Need to find a source for an image? Find a list of image search engines here. [Read Now...]( [image]( Podcast [Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News]( [Listen Now...]( Digital Marketing Job of the Day [SEO Director - Lookfantastic & Skinstore - US]( The Hut Group,  New York, NY, USA, [Apply Now]( [Shop Now]( Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it’s published on site. For invite-only access, get 3 friends to subscribe to SEJ Today. [Refer Now...](mailto:?subject=Subscribe%20to%20Search%20Engine%20Journal&body=Hi%20this%20is%20.%20Use%20this%20link%20to%20subscribe%20to%20SEJ%20https%3A%2F%2Fwww.searchenginejournal.com%2Fnewsletter-sign-up%2F%3Feref%3Da8eb0db1859d89efbe68c82a2678ca1e) [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [T]({EMAIL})[ell us now...]({EMAIL}) Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â