SEJ Today: How to Hire an Enterprise SEO Expert for Your Marketing Team

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [SEJTODAY]( Friday, January 8, 2021 Brought to you by: [Read More]( Careers & Education, Enterprise SEO [How to Hire an Enterprise SEO Expert for Your Marketing Team]( By Shane Vierra Today, many enterprise companies are continuing to grow their internal marketing teams by investing in [hiring specialized experts](. Digital marketers who specialize in search and have the unique skills to succeed as an enterprise SEO expert are increasingly in demand. In fact, there was a 10% increase in search demand for keywords related to SEO jobs in November 2020, as compared to a year earlier, according to Conductor platform data (disclosure: I work for the company). In this post, you'll learn why you should hire an in-house enterprise SEO, what type of specialist you may need, where to find the best candidates, what to look for as far as candidates go, and more. Search specialists are trusted advisors responsible for driving growth for your brand and strengthening its position within core markets. [Keep Reading...]( News, Paid Search [Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend]( By Roger Montti A member of the search marketing community tweeted startling allegations of a Google Ads salesperson. Danny Sullivan responded with help. [Read Now...]( Sponsored [Get Ahead of SEO, PPC, Social & Content in 2021 with SEJ eSummit]( By Search Engine Journal Register now for SEJ eSummit happening on January 12-13, 2021 to learn actionable insights from top professionals in the industry. SEJ eSummit has keynotes, master classes, interactive sessions, and much more. [Register Now]( News, SEJ Network [Google’s Question Hub Launches in the US & This Week’s Digital Marketing News [PODCAST]]( By Katie Gaisser The Marketing O’Clock team takes a look at the new US launch of Google’s Question Hub, YouTube’s rise to prominence in Google News, and more! [Read Now...]( News, SEO [Google on Improving Core Web Vitals Score by Blocking Countries]( By Roger Montti Can blocking visitors from countries with slow Internet connections improve Core Web Vitals Score? Google's Martin Splitt answers the question [Read Now...]( Careers & Education, News [Supercharge Your PPC: Join Amy Bishop’s eSummit PPC Master Class]( By Danny Goodwin Get ahead and stay ahead of your competition in 2021 with eSummit's Advanced PPC Master Class. Learn actionable PPC strategies, advanced remarketing techniques, and more. [Read Now...]( News, YouTube [YouTube Shares 3 Keyword Research Tips For Videos]( By Matt Southern YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm. [Read Now...]( Careers & Education, News [Join IBM’s Keith Goode Master Class on Advanced SEO at eSummit]( By Danny Goodwin Learn from a leading SEO professional the best SEO strategies and master the skills and tools to beat your business goals in 2021. [Read Now...]( SEO [22 Possible Reasons Why Your Site Traffic Dropped]( By Loren Baker Is your website losing traffic or are your rankings plummeting? Here are 22 possible reasons why your search ranking and traffic have dropped. [Read Now...]( Careers & Education, SEO [Google Search Patents 2020: The Mega-Post Roundup]( By David Harry Look through the list of Google patents throughout the year that passed. Here's the compilation of Search Patents of interest for 2020. [Read Now...]( [image]( Podcast [Google’s Question Hub Launches in the US & This Week’s Digital Marketing News]( [Listen Now...]( Digital Marketing Job of the Day [Senior Marketing Manager]( ISGF,  New York, NY, USA, [Apply Now]( [Shop Now]( Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it’s published on site. For invite-only access, get 3 friends to subscribe to SEJ Today. [Refer Now...](mailto:?subject=Subscribe%20to%20Search%20Engine%20Journal&body=Hi%20this%20is%20.%20Use%20this%20link%20to%20subscribe%20to%20SEJ%20https%3A%2F%2Fwww.searchenginejournal.com%2Fnewsletter-sign-up%2F%3Feref%3Da8eb0db1859d89efbe68c82a2678ca1e) [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [T]({EMAIL})[ell us now...]({EMAIL}) Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2021 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â