SEJ Today: Google’s John Mueller Gives Advice on Paywall Markup

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [SEJTODAY]( Wednesday, December 16, 2020 Brought to you by: [Read More]( News, SEO [Google’s John Mueller Gives Advice on Paywall Markup]( By Matt Southern Paywall structured data markup doesn’t need to be visible to users, but it does need to be visible to web crawlers, says Google’s John Mueller. The topic of paywall markup is discussed during the Google Search Central SEO office-hours stream held on December 11 where a question was asked about the proper way to test it. Mueller goes above and beyond the scope of the question to provide additional guidance on implementing paywall markup correctly. As more publishers put content behind a paywall in order earn residual income from their work, it’s important to know how to use it in a way that’s compatible with Googlebot. It also helps to use it in a way that doesn’t negatively impact the users experience. Mueller’s advice covers all these aspects of paywall markup. Here’s what he has to say on the subject. [Keep Reading...]( Careers & Education, SEO [10 Reasons Why SEO Doesn’t Work]( By Corey Morris The reasons why SEO doesn't work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here. [Read Now...]( Sponsored [Get Ahead of SEO, PPC, Social & Content in 2021 with SEJ eSummit]( By Search Engine Journal Register now for SEJ eSummit happening on January 12-13, 2021 to learn actionable insights from top professionals in the industry. SEJ eSummit has keynotes, master classes, interactive sessions, and much more. [Register Now]( Content Marketing, SEO [The Future of SEO Lies in the “Messy Middle” of the Purchase Journey]( By Greg Jarboe What is the "messy middle?" Find out what it is and how SEO professionals' better understanding of this can drive growth in 2021. [Read Now...]( SEO [Trend Analysis: How to Understand Your Audience’s Search Behavior]( By Kacie Gaudiose It's your job to understand how to identify and solve disruptions and changes in user search behavior. Here's how trend analysis can help your SEO. [Read Now...]( Sponsored [Stuck in Procurement Purgatory? How to Win Big Clients for Your SEO Agency]( By SEOMonitor With these strategies, your independent agency can successfully compete with other industry players to win big brands and Fortune 500 clients. [Read More]( News, SEO [Google Tests Interactive Search Results]( By Roger Montti Google is testing a search results page that allows users to click and view images from the web pages. Could impact click through rates. [Read Now...]( News, Tools [Google Structured Data Testing Tool Lives On At New Domain]( By Matt Southern Google is not shutting down the Structured Data Testing Tool after all, as per an announcement stating the tool will be migrated to another domain. [Read Now...]( News, SEO [Google: Keyword-Heavy Titles Not Against Our Guidelines]( By Matt Southern Google’s John Mueller clears up a misunderstanding about keyword-heavy titles and descriptions, saying it’s a common practice that’s not against webmaster guidelines. [Read Now...]( Ask an SEO [How to Stop a Webpage from Ranking (Without Deleting It)]( By Adam Riemer What should you do when the traffic you're attracting to your local business isn't really relevant? Here's what you should look into and consider. [Read Now...]( Careers & Education, News [Learn How to Improve PPC and Paid Social Results in 2021 at SEJ eSummit]( By Danny Goodwin Take your PPC campaigns to the next level. Drive more leads and maximize revenue with eSummit’s 7 PPC and Social Sessions & Master Class. [Read Now...]( [image]( Ebook [The Biggest SEO Trends of 2021, According to 42 Experts]( [Download Now...]( Digital Marketing Job of the Day [Digital Marketing Manager]( Diligent,  New York, NY, USA, [Apply Now]( [Shop Now]( Want access to SEJ Insiders? The VIP SEJ Insiders will share in-depth articles and deep-research content. As a VIP Insider, you will get exclusive access to our research and special-project content before it’s published on site. For invite-only access, get 3 friends to subscribe to SEJ Today. [Refer Now...](mailto:?subject=Subscribe%20to%20Search%20Engine%20Journal&body=Hi%20this%20is%20.%20Use%20this%20link%20to%20subscribe%20to%20SEJ%20https%3A%2F%2Fwww.searchenginejournal.com%2Fnewsletter-sign-up%2F%3Feref%3Da8eb0db1859d89efbe68c82a2678ca1e) [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? [T]({EMAIL})[ell us now...]({EMAIL}) Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2020 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... [Unsubscribe...]( Â