SEJ Today: Black Friday’s High Stakes Ad Environment in 2020

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [SEJTODAY]( Wednesday, December 2, 2020 Brought to you by: [Read More](  [Register Now]( Digital Advertising [Black Friday’s High Stakes Ad Environment in 2020]( By Susan Wenograd 2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise. [Read Now]( [Read More](  [Register Now]( SEO, Tools [How Search Queries Trigger Structured Information Cards (Knowledge Panels)]( By Bill Slawski A recently granted patent describes how Google may use queries to trigger structured information cards and how those queries can evolve over time. [Read Now]( [The Ultimate Local SEO Solution by SEMrush]( By SEMrush Local SEO made easy. Manage listings and reviews. Spot local keyword opportunities your rivals are missing right on the map. Beat the competition. [TRY NOW]( [Register Now]( Content Marketing, Facebook [How to Use Your Content Marketing to Seed Your Lookalike Audiences]( By Gary Henderson Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts. [Read Now]( [Register Now]( YouTube [7 Musts for a Successful YouTube Channel]( By Brie E Anderson A complete and well-optimized YouTube channel can do wonders for a brand's success. Here are seven often-overlooked tactics that can make a big difference. [Read Now](  sponsored [Search Visibility Then & Now: What’s the Reliable Way to Measure Your SEO Efforts?]( By SEOMonitor With search visibility, agencies can connect their actions with their clients’ business results. Learn how it can be a reliable performance metric for SEO campaigns. [Read More]( [Register Now]( Ask an SEO, Link Building [Could You Offer People a Reward or Discounts to Gain Backlinks?]( By Tony Wright While exchanging money or goods for links may be appropriate in some cases, there are potential risks you need to know about. Learn more here. [Read Now]( [Register Now]( Tools [How to Find Anyone’s Email Address in 60 Seconds or Less]( By Jon Clark Finding an influencer's email address can be a difficult and time-consuming task. Learn how to streamline the process with these tools and tips. [Read Now]( [Register Now]( Tools, Webinar [Get Better Reporting from SEMrush Data Studio Connector [Webinar]]( By Loren Baker Join our next webinar and learn how you can make the most of Google Data Studio to get advanced SEO insights and generate better reports. [Read Now]( Upcoming Webinars [Register Now]( [Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t]( [✎ Register]( LATEST EBOOKS [Register Now]( [The Biggest PPC Trends of 2021, According to 32 Experts]( [⤓ Download](  LATEST PODCAST [Register Now]( [Google Web Story Strategies & SEO Best Practices]( [▶ Listen]( Digital Marketing Jobs [Manager, Content Strategy]( Useready,  Cranford, NJ, USA, [Apply Now]( [Digital Marketing Manager]( AgreeYa Solutions,  Thousand Oaks, CA, USA, Salary: $110K/year-$120K/year [Apply Now]( [Senior Marketing Specialist (Paid Search and Social)]( CyberMark International,  Phoenix, AZ, USA, [Apply Now]( [Brand Manager Marketing]( Grand Pacific Resorts,  Carlsbad, CA, USA, [Apply Now]( [Ecommerce Sales & Marketing Director for Beauty & Skin Care]( CALIFORNIA PURE NATURALS,  Cerritos, CA, USA, [Apply Now]( [Buy Now]( Connect with SEJ on Social Media [youtube]( [Linkedin]( [facebook]( [twitter]( [reddit]( Enjoying our email? Know someone who should read SEJ Today? Send them this [email right now...]( You received this email because you subscribed to Search Engine Journal. Switch to [daily]( or [monthly]( emails. [SEJDAILY]( This email was sent to {EMAIL} [why did I get this?]( [unsubscribe from this list]( [update subscription preferences]( Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 · USA