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Thursday, April 23, 2020
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News, Paid Search
[Breaking: Google Ads to Require Identity Verification](
By Susan Wenograd
Google will begin requiring documentation of user identity and geographic location for advertisers. Here's why and what's changing
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News, Paid Search, SEO
[Google Call Only Ads Now Include Link Option](
By Susan Wenograd
Google Ads Call Only ads will now offer advertisers the option to include a link to their website.
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Sign up now for Search Engine Journalâs eSummit, an advanced virtual conference for SEO and digital marketing professionals. Youâll get actionable tips, insights, and inspiration from 18 awesome speakers. Learn the latest and greatest trends, topics, tactics, and strategies in SEO, PPC, social media, and content marketing.
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Mobile Search, News
[Google Search Adds Feature For Keeping Track of Movies & Shows to Watch](
By Matt Southern
Google is launching a watchlist in search results to help people track the movies and shows they want to watch.
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[How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020](
By Jeff Deutsch
Find out how ecommerce companies can reduce Shopping Ad budgets significantly while generating the same amount of revenue.
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Facebook, News
[Facebook & Instagram to Show Where Popular Pages Are Posting From](
By Matt Southern
Facebook is piloting a new feature which will reveal the location of popular pages when they publish posts.
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Careers & Education
[8 Ways to Reduce Costs & Avoid Laying Off Your Staff](
By Adam Heitzman
Business owners have to get creative to avoid laying off staff. Here are a few helpful ideas.
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Facebook, News
[What to Know About Facebookâs Reversal of the Campaign Budget Optimization Requirement](
By Susan Wenograd
Facebook sources have confirmed that there will no longer be a required migration to Campaign Budget Optimization.
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Content Marketing, YouTube
[7 Brands That Are Looking Awful During the Coronavirus Pandemic](
By Greg Jarboe
Marketing during the COVID-19 pandemic can be tricky. Here are some brands that missed the mark with their campaigns.
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Careers & Education, Search Podcast
[Sustainable SEO, Forensic Audits, Top Tools & More with Alan Bleiweiss [PODCAST]](
By Danny Goodwin
Get inspired by Alan Bleiweiss's insights on sustainable SEO, contributing positivity during these challenging times, and more.
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News, SEO
[Google: Itâs OK if Site Ranks for Adult Queries](
By Roger Montti
Google says ranking for adult terms because of negative SEO does not affect normal queries
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