[PPC] Automation & AI: What Humans Should Be Doing For Success

Reduce your CPL and boost ROI in 2024 with these tips. Sent to you by Search Engine Journal – our sponsors help us keep reporting industry news to you for free. [The Rundown - CallRail]( Hi, The world of PPC has seen lots of changes lately, especially with the advent of AI and shifts in automation. So how do you [avoid wasted ad spend]( and leverage these new tools effectively? [[PPC] Automation & AI: What Humans Should Be Doing For Success]( is our latest collection of tools and tactics designed to answer your questions and help boost your ROI. These insights will show you current best practices with AI and PPC, decoding the link between them, along with which platforms are performing best, so you can save money on your PPC strategy. This Rundown includes: - The [7 changes marketers should make]( to their paid strategy in 2024. - How to get more from Google Ads using automation layering. - 4 tips to [save you $4k]( in monthly ad spend. - Strategies for planning diverse campaigns across industries and meeting unique client needs. [Access The Stack]( Check out these articles, curated by our experts and brought to you in partnership with CallRail. The Rundown is a new resource designed to bring you carefully curated content to dive deeper into topics, and we are excited to bring it to you. Let us know what you think. To a successful year of PPC, Loren [A sponsored email from Search Engine Journal] All views expressed in this email are the sponsor's and not representative of Search Engine Journal. Want to receive more relevant info? [Update your preferences.]( Because you signed up for our email newsletter at [Search Engine Journal]( we occasionally send sponsored emails to help keep the engine running. We won't bombard you with spam and never share your email address with our advertisers. We only send selected and approved mail from our private list. © 2024 Search Engine Journal 160 W Camino Real Unit #606 · Boca Raton, FL 33432 You can also [unsubscribe from this list.](