Paid content distribution: How to win with your perfect audience

Your weekly coverage of the latest digital marketing strategies [Paid Content Distribution: How to Win With Your Perfect Audience]( As content marketers, we place an astonishing amount of focus on content production. We look for ways to streamline these processes and create more with less without taking the time to reflect on the impact our content is making. Production also seems to be the leading marketer’s challenge. However, it’s the content promotion that has the final word in deciding whether a piece of content was successful. With the decline of organic reach, paid content distribution comes as a powerful tool of every savvy marketer. Let’s look into why organic promotion is a challenge, and the five steps to overcoming it. [How to Write for a Segmented Audience]( [June 21, 6:26 AM]( Writing for a single target audience is a challenge for most writers. You have to get in tune with your audience’s perspectives, histories, values, wants, and needs, then choose a topic that suits them and adopt a tone they can relate to. Even if you’re used to writing for a particular niche, it’s still exhausting work. So what happens when you want to target two different audience segments? [Four Email Newsletter Design Tips to Help You Achieve Your Marketing Objectives]( [June 18, 7:49 AM]( Email marketing has never been optional for any internet marketer. Sure, some have successfully avoided it and undergone shortcuts like buying email lists and what not’s, but in the wake of the EU’S GDPR law, that will have terrible consequences. Around the web [5 Examples of Original Research in Content Marketing: How to Be the Primary Source]( [Why People Are Falling Asleep When They Read Your Content]( [5 Ways Employee Advocacy Strengthens Collaboration & Communications]( --------------------------------------------------------------- Leverage data-driven insights to create content that will resonate with your target audience. Discover [Hawkeye]( This email was sent to {EMAIL} [why did I get this?]( [unsubscribe from this list]( [update subscription preferences]( Scoop.it · 575 Market St #11 · San Francisco, California CA 94105 · USA