Newsletter Subject

Kung Hei Fat Choi! Celebrate the Year of the Rat with these delicious dishes.

From

scmp.com

Email Address

news@e.scmp.com

Sent On

Wed, Jan 22, 2020 03:01 PM

Email Preheader Text

Hello readers, The Lunar New Year is just around the corner! A festive time across China – and

[View this email in your browser]( Hello readers, The Lunar New Year is just around the corner! A festive time across China – and in many parts of Asia and the world – the season finds Chinese communities celebrating the beginning of a new year on the traditional Chinese calendar. It is often marked by time off work or school and includes family visits, meals together, and games like mahjong. To celebrate, [SCMP Cooking]( has put together a few traditionally auspicious dishes the Chinese community loves. [Chinese braised abalone with conpoy and mushrooms for celebration]( Abalone and conpoy (dried scallops) is often served during the Lunar New Year holiday thanks to the expensive, auspicious ingredients that are supposed to bring wealth and happiness. [Traditional radish cake cooks up good luck]( Loh bok goh – often called radish cake/pudding, turnip cake/pudding, or (mostly in Singapore and Malaysia) carrot cake – is available year-round, but is especially popular at the start of the Lunar New Year because it’s supposed to bring good fortune in the coming months. [XO Sauce]( Although it's named after XO cognac, XO sauce doesn't contain alcohol. The name is meant to evoke something that's expensive and special. What is it? It's more a condiment than a sauce. It should always contain dried scallops, but depending on the maker, it can also have dried shrimp, Chinese ham and/or salted fish. These ingredients are cooked with oil, chillies, garlic and other flavourings. How to use: it's delicious eaten with certain types of dim sum or stirred into fried rice or fried noodles, and it’s a perfect match with Loh bok goh. Whether you are entertaining family or cooking for friends, tuck into these delicious dishes and celebrate the Lunar New Year with a culinary Chinese feast from SCMP Cooking. Want more? Get fresh recipes to your inbox every Friday, with the SCMP Cooking newsletter. From extravagant dinner dishes to easy midweek meals, there are recipes to suit every cook and kitchen. [SUBSCRIBE NOW]( [Facebook]( [Twitter]( [Linkedin]( [Instagram]( [Youtube]( This email was sent to {EMAIL} [why did I get this?]( [unsubscribe from this list]( [update subscription preferences]( South China Morning Post · 19/F Tower One, Times Square · 1 Matheson Street · Causeway Bay · Hong Kong

Marketing emails from scmp.com

View More
Sent On

17/08/2021

Sent On

09/08/2021

Sent On

05/08/2021

Sent On

04/08/2021

Sent On

26/07/2021

Sent On

25/07/2021

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.