How to profit from fear and greed. (Seriously!)

Sure, it's easy to say you're contrarian. But here at Schaeffer's, we actually put quantified "crowd-fading" tactics into practice... and turn them into profits. [Schaeffer's Logo]( Dear Trader, Fear and greed. According to conventional investing wisdom, these are two of the most dangerous pitfalls a trader will face. And it's true. Fear can prevent us from pursuing big opportunities and big profits, and keep us from achieving our highest investing potential. Meanwhile, greed can tempt us to stay in the game a little too long, forever chasing that extra point or two of gains. When no return is ever big enough, we might not see the stock's impending reversal until after it's already happened -- when the paper gains we were too greedy to take off the table have already evaporated. With no less than our profits on the line, it's no wonder investors are encouraged to ignore our baser instincts! But with the right approach, fear and greed can actually give you an edge -- leading you to [prime trading opportunities]( that the rest of the crowd is overlooking. [Learn More]( Now, we're not suggesting you open a trading account for your id. Instead, we're talking about the educated implementation of sentiment analysis. ["Right during the trends, but wrong at both ends."]( Sentiment analysis measures how analysts and investors feel toward the stock market generally and specific equities in particular, using a combination of both qualitative and quantitative data points. On the qualitative side of the scales, you can pore over media coverage, major magazine stories, Twitter posts, and anecdotal evidence. From a quantitative perspective, you can pull up the numbers on short interest, analyst ratings, and put/call ratios. (Our experts at Schaeffer's have also devised a few proprietary quantitative tools to measure sentiment that are exclusively available to [our subscribers]( We approach sentiment analysis from a contrarian perspective, which means we look for situations where the "crowd" on Wall Street appears to be taking the wrong side of the trade. In essence, we want to find scenarios where an outperforming stock continues to be dogged by pessimism, or where an underperforming security is surrounded by unreasonably high hopes. By making trades counter to the consensus opinion, we set ourselves up to benefit from the powerful share price momentum that can be generated as the lopsided investor sentiment scales naturally balance themselves out -- whether that occurs in the form of short-covering, analyst ratings changes, or the options-related phenomenon known as delta-hedge selling. But we certainly don't trade on sentiment alone. We here at Schaeffer's combine technical, fundamental, and sentiment indicators into one proprietary methodology known as Expectational Analysis®. This three-tiered approach has helped us avoid getting swept up in "the madness of crowds" -- and it's far from a knee-jerk contrary point of view. Instead, it's a measured analysis of how a stock is actually performing, as compared to what investors and analysts expect from that stock. When the reality of the situation is out of line with expectations, that's when we know we've uncovered a potentially powerful contrarian play. The reason Expectational Analysis works is because, as the legendary contrarian Humphrey B. Neill once observed, "The public is right during the trends but wrong at both ends." By singling out stocks where Wall Street has yet to fully accept the existing price trend, we're able to jump in at the beginning of these trends -- before the trade gets crowded. Then, we rack up gains as the rest of the investing crowd finally catches on to the trend and joins the bandwagon. In summary, we seek to profit when other traders appear to be unnecessarily fearful, or unjustifiably greedy. By trading against the pack when it's justified by a stock's technical performance, we've found we can turn the basest emotions of the rest of the investing crowd into winning trades for our portfolio -- while we stay calm, cool, and collecting profits. [Stay Ahead of the Crowds with Your Own Winning Contrarian Plays!]( Are you ready to start turning Wall Street's fear and greed into your own powerfully profitable trading opportunities? Schaeffer's Weekend Trader Alert is the ideal way to get started with Expectational Analysis, since each trade recommendation is hand-picked for its contrarian-friendly combination of technical and sentiment indicators. Every Sunday at 7 p.m. ET, you'll receive a new options recommendation. Each pick will be accompanied by an easy-to-understand commentary where you'll learn what the investing crowd is expecting from the stock -- and why we think they're in for a surprise during the weeks and months ahead! And you'll never have to worry about the details, because we provide everything you need to manage the trade, including a target profit and time-stop date. You're never left wondering what to do -- we'll guide you every step of the way! As a special "thank you" for choosing to begin your options journey with Schaeffer's, we're offering a special deal on Weekend Trader Alert right now. You can take advantage of our powerful full-service recommendations at a special savings off our usual price -- but only for a limited time! While a month of Weekend Trader Alert typically retails for $149, as a "welcome to Schaeffer's" gift, we're offering you your first month for just $10! Yes, really! That's a full month of these fan-favorite trades for just $2.50 per trade - but only for new subscribers! [Click here to claim your place]( and see for yourself how the power of options can transform your portfolio... but remember, this welcome offer is only open for a few days to new Schaeffer's members! [Act Now!]( All my best, Bernie Schaeffer Chairman & CEO Schaeffer's Investment Research service@sir-inc.com []( 1-800-448-2080 1-513-589-3800 International P.S. Keep your trading on track - we'll tell you how to avoid the mass hysteria by staying one step ahead of the crowds! [Click here to claim your first trades.]( 5151 Pfeiffer Rd Cincinnati, OH 45242 If you didn't create an account using this email address, please ignore this email or [unsubscribe](. To ensure delivery of this email to your inbox and to enable images to load in future mailings, please add enews@schaeffer.com to your e-mail address book or safe senders list. Although there is significant profit potential associated with buying options, there is also the risk of losing one's entire investment in any individual trade. In any option buying approach, it is expected that losing trades will be more numerous than winning trades. The goal is for the average gain to be significantly greater than the average loss so that the bottom line is profitable. Prior to purchase, ensure that you have a broker that allows the trading of options and that you are approved to trade options.