37% of leaders are increasing investment in this

…how to build a data-focused martech stack ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Issue #98 | August 8th, 2022  Every campaign is quantified, every marketer is a data analyst, and studies show marketing leaders are upping their investment in data and analytics. To turn all that data into more effective marketing, you need a capable, user-friendly, and scalable foundation of marketing technology and analytics tools. In this issue of The Memo, we talk about why your marketing stack is so crucial and how you can build one that sets you up for scale.  Our Take Article from Harvard Business Review: "Marketing leaders historically have focused on optimizing their companies’ websites. However, in 2022 those investments shifted dramatically, with a 37% increase in the number of companies investing in data analytics, making this the largest investment reported by marketing leaders. The challenge is that marketing tech stacks are becoming increasingly complex. While companies are investing in the technologies necessary to keep up with their tech-savvy competitors, there is a learning curve associated with enhanced data analytics." [Read More]( Here’s Our Take… There was a time when marketing was viewed as more of an art than a science. Traditional marketing channels like print ads and word of mouth were nearly impossible to measure, making most revenue unattributable. Today, "data" is the biggest word in marketing. Every digital marketing campaign is quantified, every channel asked to earn its spend with low CAC and high ROI, and every marketer expected to be data literate (at the very least). That shift has made building the right marketing tech stack more important than ever. But even for the most data savvy marketers and leaders, it’s hard—there are hundreds, even thousands, of different data and analytics tools, all claiming to be best-in-class. And the reality is, there’s no perfect marketing stack that works for every company out there. So the competitive advantage goes to marketing teams that manage to build a stack that works seamlessly with everything else you use, and can grow and scale right alongside your business. In short: there’s a lot to consider when you’re building or adding to your marketing stack. That’s why we wrote up this guide to help you [Build a Marketing Tech Stack That Will Actually Scale](. Building the right stack now ensures you can scale and add to it as necessary down the line, as your needs change and grow, along with the marketing landscape. Related: [Why you should spend more on marketing—especially now](  What's Your Take? How do you turn marketing data into action? At the end of the day, data isn’t a competitive advantage all on its own—it all comes down to how you leverage it into actionable insights and better decisions. Leaning on the tools and data strategies other leaders have found success with is one way to do that. So tell us: how do you approach data in marketing? [Join the Conversation >]( Not a member of The Collective? [Join here >](   Share The Memo, Earn Rewards We hope you enjoyed this week’s issue. If you did, could you do us a favor and share it with 3 friends and colleagues? Step 1: Click the button below Step 2: Share the Memo with friends Step 3: Earn Rewards Refer 3 friends and get listed on our site as a "Founding Subscriber," plus some mystery gifts we know you'll love... :) [Share The Memo >]( Or copy & paste your referral link to share directly with others:   Sent to: {EMAIL} The Scalable Company, 4330 Gaines Ranch Loop, Ste 120, Austin, Texas 78735, United States Don't want future emails? [Unsubscribe](