7 questions every CEO should ask

Plus, how to save 2000 hours and scale your business quickly ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  October 25th, 2021 The Memo | Issue #65 TOGETHER WITH Entrepreneurs need to be deliberate about planning. That sounds obvious when you think about strategic planning for the business. But what about daily planning for yourself? When you wear a lot of hats and your to-do list is the size of Everest, deliberately planning out your days and weeks is the only way to stay on top, Now, let’s dive in... Why You Should Spend More on Marketing Let me tell you the single biggest secret every multi-million-dollar CEO learns when they start to scale a business. You have to spend more to acquire more. So if you want to acquire more customers, you’re gonna need to spend more on marketing. Period. [Watch the video here to see how to do it the RIGHT way.]( 7 Questions Every CEO Should Ask “Why are our ideal prospects, the ones who already know about us and our product, NOT buying from us? Is the offer unclear or unappealing? Is it undesirable or uncompetitive? Are we trying to sell it to the wrong person?” It’s a common misconception that leadership is about having all the right answers, all the time. In reality, it’s about asking the right questions. In this quick blog post, our own Scalable Co-Founder and CEO, Ryan Deiss, shares the [7 questions every CEO should ask]( themselves and their teams at least once a month. Ryan’s questions serve as a great jumping-off point for leaders. You can use them as is or let them inspire you to come up with your own bank of go-to questions. Related: [Navigating the transition from founder to CEO]( Top of Funnel Content… Easy! [Sponsored] Everyone knows that the more great content you can put out there, the more customers will engage with your brand. But creating content is hard. Not only do you need a great content marketing strategy, but you need writers and content strategists who get your brand. Enter Content Cucumber. We will pair you with a phenomenal writer who will become a vital part of your team, giving you a creative solution for creating creative. [Book a demo today]( to see how Content Cucumber can make a huge difference in your content marketing. Where In The World Is Richard Lindner? Long-time subscribers used to see a lot of Scalable Co-Founder Richard Lindner in this newsletter. But recently, he’s been working on another way to help entrepreneurs and founders: [the Ready To Lead podcast.]( On the weekly podcast, Richard and Jeff Mask share tools, tips, and stories designed to inspire and empower you to become a better leader. To celebrate the launch of the podcast, they’re hosting a contest where you can win the ultimate leadership library plus mentorship including a one-hour private leadership consultation with both Richard and Jeff. You can [enter to win the Ultimate Leadership Library & Mentorship Contest here](. The contest closes on November 1st, so be sure to get your entries in today! How To Save 2000 Hours And Scale Your Business Quickly “It’s the responsibility you have as a founder to be in a good headspace and to allow yourself to have the freedom to really think. Otherwise, you just get caught up in execution mode. That breathing space to think about ‘are we actually going in the right direction and does this actually make sense for the business?’ is super important.” Often, successfully scaling a business comes down to one thing: optimizing your time as the leader to allow you to work on the business instead of in it. A lot of other tasks go into growing a business, but without this one crucial piece, you won’t have the time for those. As a former strategy consultant and current founder of Invigorate, Lauren Tack knows all about that. On this episode of the Back Yourself Show podcast, Lauren shares a ton of practical lessons for entrepreneurs, including [how to optimize your time as you scale]( how to prepare for fundraising, and the one piece of advice she’d give to every founder. Related: [6 reasons your company isn’t growing as fast as it could]( One Last Thing... [You only have 24 hours today]( will you spend them? - The Scalable Team --- We hope you enjoyed this week’s issue. If you did, could you do us a favor and share it with 3 friends and colleagues? It would mean the world to us. Thanks. :) Share The Memo Step 1: Click the button below Step 2: Share the Memo with friends Step 3: Earn Rewards Refer 3 friends and get listed on our site as a "Founding Subscriber," plus some mystery gifts we know you'll love... :) [Share The Memo]( Or copy & paste your referral link to share directly with others: What is The Memo (a.k.a. the thing you’re reading right now)? Every week, my partners and I send an email memo to our internal executive leaders (the people running our companies) sharing news and insights we believe they should know. Sometimes it's an interesting article...sometimes it's a new thought or idea...but it's always something timely, tactical, and actionable. Now, you can get the same memo... and you don't even have to sell us your company. 🙂 What is The Scalable Company? The Scalable Company is a collective of founders and entrepreneurs who have no idea what they’re doing, and are willing to admit it. You can read our “Accidental Entrepreneur Manifesto” [here]( and peruse our internal “wiki” of resources and best practices [here](.  Sent to: {EMAIL} The Scalable Company, 4330 Gaines Ranch Loop, Ste 120, Austin, Texas 78735, United States Don't want future emails? [Unsubscribe](