Why now?

Plus, lessons from Uber and HubSpot on building a growth team  The Memo | Issue #45 Monday, May 31, 2021 Welcome back to The Memo! If you're looking for a sign to take some time off, here it is. A little R&R can do wonders for your stress level, productivity, creativity, and efficacy. That's a whole lot of reasons to prioritize taking a few days off this summer. So schedule some time off—today. Now... let's dive in. 4 Actionable Ways to Scale Your Sales Reach "The approaches revolve around a single concept: Get other people to sell your product for you. This is not in a shady way, not in a multi-level marketing or bug-your-friends-and-neighbors way. These are corporate tactics, used over decades." When your business is young, there are a lot of benefits to one-on-one sales. You can give tons of TLC to each new customer, you can pull learnings out of each sales conversation. But at some point, growth requires you to move away from that model. You need to find a way to get more sales and more customers out of a steady-state sales team. We love this read from Joe Procopio—a serial entrepreneur and founder—because he breaks down [4 actionable steps you can take to extend your sales reach.]( In the article, Joe explains how, by leaning on tried-and-true sales approaches—and adapting them for the digital age—you can get other people to sell your product for you. Related: [Struggling To Scale? The Problem Is Your Business Operating System]( The Vital Fundraising Slide Entrepreneurs Overlook "In order for startups to succeed, they have to be launched at the right time." Why now? As a founder, you may do a great job explaining why your product deserves funding—but are you answering one of the most important questions in VC minds? Aaron Dinin, an entrepreneurship professor at Duke University, shares [the one slide that might be missing from your fundraising pitch deck]( based on his experience founding multiple companies and teaching about innovation and entrepreneurship. Spoiler alert: Aaron explains the 4 historical factors that ground your product in its time and showcase its true potential by answering, "Why now?" Related: [Here's how to pitch amateur investors]( Skip the Design Hassle & Get the Results [Sponsored] If your current graphic design team is swamped or non-existent, we've got a solution for you. [No Limit Creatives.]( Submit as many video and design requests as you want, and they'll get them knocked out for one flat monthly rate. From email graphics to Facebook ads to logo designs. You name it, their team can design it. They'll take care of your video needs, too. Whether you need an animated logo opener or a full-blown video ad, they'll make the customer videos you need. [No Limit Creatives]( can help you create allll the design content your business needs to promote itself and grow. And they'll do it in 3 easy steps: - Submit your design requests - Collaborate and review the work - Share your final designs with your audience PLUS, you'll work with the same team of designers on every project so you get the consistency and quality you're looking for. You don't get bounced around. [Learn more here]( and use code SCALABLE for 50% off and make video and graphic design one less thing you have to worry about. Lessons from Uber and HubSpot on Building a Growth Team "No one individual can drive [growth]. Instead, you need to bake this into your organizational goals and DNA. You need to collect these efforts within the larger framework of the company." Building a team dedicated to growth can help your company scale a lot faster and more effectively. But how do you build a growth team from scratch? Andre Chen—investor and general partner for Andreesen Horowitz—has done it. He's driven rider growth for Uber and interviewed growth team leaders from top companies like Slack, HubSpot, and Airbnb. In this [50-slide deck on how to build a growth team]( he dives deep into answering 5 key questions for those building a growth team, including: - Why should I create a growth team? - What's the difference between growth, marketing, and product teams? - Where should my growth team focus? It's a long read, but well worth the investment if you're looking into building a growth team in your business. Related: [Your website can help your business grow, too.]( Are You Spending Time on Deep Work or Busy Work? "Founders, in particular, have a hard time achieving deep work. And for this very reason, it's paramount for founders to build deep work into their schedules." You're busy. Your days and weeks are filled to the brim with tasks and emergencies you need to handle to scale your business. But are you productive? Is the work you spend time on driving progress and growing the business? Corey Haines—found of Swipe Files—knows what it's like to be a founder with a million and one things on your plate. He gets it. And he breaks down [4 steps you can take to get deep work done]( and productively move the business forward. His tips include actionable ways you can: - Block off time for deep work - Get more done with task-batching - Eliminate distractions - Get smarter about scheduling meetings - Ruthlessly prioritize to figure out what not to work on Related: [Help your team be more productive, too.]( One Last Thing... Need a little inspiration to be your most productive self? [Build a swipe file.]( - The Scalable Team --- We hope you enjoyed this week’s issue. If you didn’t, we’ll try to do better next week. If you did, could you do us a favor and share it with 3 friends and colleagues? It would mean the world to us. Thanks. :) Share The Memo Step 1: Click the button below Step 2: Share the Memo with friends Step 3: Earn Rewards Refer 3 friends and get listed on our site as a "Founding Subscriber," plus some mystery gifts we know you'll love... :) [Share The Memo]( Or copy & paste your referral link to share directly with others: --- P.S. If you like the memo, [you’ll LOVE being an Insider](. [Click here to learn more about our premium membership]( and see how you can get instant access to our flagship training, "The Scalable Operating System" for just $10. What is The Memo (a.k.a. the thing you’re reading right now)? Every week, my partners and I send an email memo to our internal executive leaders (the people running our companies) sharing news and insights we believe they should know. Sometimes it's an interesting article...sometimes it's a new thought or idea...but it's always something timely, tactical, and actionable. Now, you can get the same memo...and you don't even have to sell us your company. 🙂 What is The Scalable Company? The Scalable Company is a collective of founders and entrepreneurs who have no idea what they’re doing, and are willing to admit it. You can read our "Accidental Entrepreneur Manifesto" [here]( and peruse our internal "wiki" of resources and best practices [here](. Unsubscribes makes us sad. :(  Sent to: {EMAIL} The Scalable Company, 4330 Gaines Ranch Loop, Ste 120, Austin, Texas 78735, United States Don't want future emails? [Unsubscribe](