Business Operating Systems, Negotiation Tactics, and Ryan Deiss Interview

Plus: customer purchasing behaviors have changed...  The Memo | Issue #30 Monday, February 15, 2021 Welcome back to The Memo! Over the past few months, our team has been highly focused on the benefits and complexities of building a tight-knit community. Because at the end of the day, products can be replicated, but communities can’t. So we want to know, what are you looking for in a community? Like-minded peers? Opportunities for collaborations with experts? Sharing cool memes? Reply to this email and let us know!  Now, let’s dive in. You Need a New Business Operating System "if you’ve got predictable revenue, and you’re starting to see your sales flatten out, you’re entering what Ryan calls the Constraint Zone. It’s at this stage where your OS can either be your saving grace or your eventual doom…So, how do you know if your systems are actually preventing you from scaling?" This week we talked about the importance of a functional operating system on the Scalable Library (aka our blog.) Every company in existence has a system that keeps the day-to-day activities running, but if you don’t intentionally set up systems and communication models so they can serve your goals and objectives, you’ll end up overloading your business, and hitting a dead end. This new post will help you uncover [what a business operating system is, and how to make sure you have one that’s built to scale.]( [The Scalable Lifecycle]( How Covid Has Changed Marketing, And What CMO’s Should Know The pandemic has been raging for over a year, and there is still so much that we don’t know about how it will affect all the different markets. However, research is starting to uncover the ways in which the pandemic is changing customer behaviors, and what we can do to shift gears and meet our customers where they are at. Take this article by Reach3 Insights Founder, Matt Kleinschmit. In it, Matt discusses some data about changing purchasing behaviors, and gives[3 key pieces of advice for CMO’s navigating the world of marketing in a pandemic](. His big takeaway? "A more productive way to think about the next 12 months should be a series of "Next Normals"—distinct pandemic-influenced time-frames that impact consumers as they adapt to the specific circumstances they face in their own lives." Related: [How Consumer Companies are Adopting Agility During the COVID-19 Pandemic]( Ryan Deiss on Choosing The Right Leadership Hires, and Knowing The Why "What I believe leadership is...I equate it more to parenting. I’ve got 4 kids and what that looks like is that you’re showing up every single day with that level of consistency that your team really needs. The leading of people requires that consistency. What I really look for in a leader is someone who loves people, and loves to develop people." Recently, Ryan Deiss was a guest on The Learning Leader Show Podcast with Ryan Hawk. In his interview he covered everything from [leadership traits and knowing the "why", to the importance of writing and understanding your customers.]( There’s a lot to unpack, but some super valuable nuggets of insights. The last 10 minutes are particularly helpful for anyone interested in digital marketing. Related: [Ryan Deiss on Founders Club]( Jack Butches Shares 10 Reasons Your Product Will Fail Jack Butcher, entrepreneur and Founder of Visualize Value, knows the struggle of building and selling products on the internet. Recently, he shared a simple, hilarious, and strikingly true thread with [10 mistakes to avoid if you want your product to succeed.]( Jack’s twitter threads are always chalked full of value, and in this case the simplicity rings true, and is super easy to consume. Related: [How To Determine Your Product Profit Drivers]( JFBI Lead Negotiator, Chris Voss, Helps You Level-Up Your Negotiation Skills "Empathy is not agreement… You don’t even have to like the other side to be able to exercise empathy with them...Great negotiation is about great collaboration, and asking ‘How am I supposed to do that?’...it forces the other side to take a look at you… it’s forced empathy" Part of being a great leader is having the ability to negotiate. But good negotiation is not about winning; it’s about mutual understanding and great collaboration. No one knows this better than previous FBI’s Lead Negotiator, Chris Voss. He and Roland sat down at the end of last year to review some of the best [negotiation tactics you can use to build successful contracts and partnerships.]( Related: [10 Negotiation Tips To Help You Win Every Time]( FBI Lead Negotiator, Chris Voss, Helps You Level-Up Your Negotiation Skills If you haven’t taken the leap to become a Scalable Insider, now is the time. We’re making some changes and upping the value of the program in the next few months, so there’s no better time to [become an insider.]( See you next week. -Scalable Team --- We hope you enjoyed this week’s issue. If you didn’t, we’ll try to do better next week. If you did, could you do us a favor and share it with 3 friends and colleagues? It would mean the world to us. Thanks. :) Share The Memo Step 1: Click the button below Step 2: Share the Memo with friends Step 3: Earn Rewards Refer 3 friends and get listed on our site as a "Founding Subscriber," plus some mystery gifts we know you'll love... :) [Share The Memo]( Or copy & paste your referral link to share directly with others: --- P.S. If you like the memo, [you’ll LOVE being an Insider](. [Click here to learn more about our premium membership]( and see how you can get instant access to our flagship training, "The Scalable Operating System" for just $10. What is The Memo (a.k.a. the thing you’re reading right now)? Every week, my partners and I send an email memo to our internal executive leaders (the people running our companies) sharing news and insights we believe they should know. Sometimes it's an interesting article...sometimes it's a new thought or idea...but it's always something timely, tactical, and actionable. Now, you can get the same memo...and you don't even have to sell us your company. 🙂 What is The Scalable Company? The Scalable Company is a collective of founders and entrepreneurs who have no idea what they’re doing, and are willing to admit it. You can read our "Accidental Entrepreneur Manifesto" [here]( and peruse our internal "wiki" of resources and best practices [here](. Unsubscribes makes us sad. :(  Sent to: {EMAIL} The Scalable Company, 4330 Gaines Ranch Loop, Ste 120, Austin, Texas 78735, United States Don't want future emails? [Unsubscribe](