Newsletter Subject
An important note on asking your 2-year old to name the baby
From
sarafrandina.com
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hello@sarafrandina.com
Sent On
Fri, Apr 16, 2021 03:05 PM
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Hey there - Since the time we told our toddler that we were expecting a new baby, we’ve asked h
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Hey there - Since the time we told our toddler that we were expecting a new baby, weâve asked her intermittently for her feedback on what we should call baby sister. First, it was Tuna. (We were eating pizza that night, so ð¤·ð»ââï¸) Then it was Julia. (Thatâs one of her dollâs names, inspired by a friend from the playground.) Then, for a few months, it was just Baby Sister. (Keepinâ it easyâ¦I can appreciate that.) Tonight, it was Huntsley. (That one was straight outta left field.) Of course, we donât actually intend to have our toddler name the baby â unless she surprises us, of course. We ask anyway, because we like to hear what she dreams upâ¦and we trust ourselves to know when to take an idea, and when to leave it. This notion of taking it or leaving it has come up in nearly every podcast conversation Iâve had around voice of customer research lately, including [the latest that I shared with you last week on the Savvy Social show.]()â It usually comes up like this: A big part of doing voice of customer research is knowing, when you get to the distillation of it, what to takeâ¦and what to leave. Especially when it comes to the pieces of VoC data that have less to do with how your people are talking about their experiences (something we usually canât/donât want to refute), and more about how theyâre talking about your product or offer. This isnât about protecting your ego â as I always say, info over ego. This IS about knowing what you can control, and what you canât. When someone tells you they didnât buy because they recently lost their job and donât have the fundsâ¦you cannot influence that, nor should you (ethically) try to. When someone tells you they wish your course about interior design also covered graphic designâ¦you donât need to influence that, because theyâre clearly after something you donât offer. When someone tells you they would be happier with your membership if there was more of a community attached to itâ¦well, itâs up to you whether that aligns with what you want your membership experience to look like. Discerning what to take and what to leave becomes easier the more you do it. When you flex your VoC muscles, youâll start to realize: Some of the feedback you get will address issues that are outside of your control. Some of it will be feedback that makes it clear that that person is not part of your target market. And with some of it, you get to make the choice on whether you take it or leave it, because some voice of customer data will give you notes to put in the suggestion box as you ponder how your offer might evolve. Your audience can provide an amazing amount of valuable insight and languageâ¦but much like asking a toddler for baby name suggestions, donât expect all of it to be gold. Until next time, be kind + make good choices - Sara Ready to call it quits? [Click this link]( to remove yourself from all communications. (No hard feelings.) If you'd like to opt-out of specific content, just hit reply + let me know. Iâll get you sorted, ASAP. | SFS HQ: Oxford Street, Cambridge, MA 02140
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