One answer to: What if I don't want to be a "bro" marketer?

Hey there - Last week, I sat down with my friend Jaclyn Mellone for what I thought was going to be a simple chat about voice of customer research on her podcast, Go-To Gal. Silly me. Minutes later, we were diving into the deep end: Talking about how to avoid “bro marketing” tactics in your copy. One hour later, we had recorded a jam-packed chat where I shared my #1 recommendation for becoming a better writer, everything I do before I put the proverbial pen to paper for my clients, when we need more nurturing vs. less with our audience in our copy, and so. much. more. Like: 8:50 - What I was the go-to gal for growing up 🤓 9:40 - My #1 reco for becoming a better writer 12:45 - The big dive into bro marketing (and how to avoid it in your marketing tactics/copy) 17:35 - Everything that happens before I put the proverbial pen to paper 22:25 - My take on “everything is sales” 26:20 - The #1 thing we’re digging up when we do voice of customer research 31:40 - Putting it into practice with the marketing for Jaclyn’s Plug & Pitch system 36:45 - The first step in getting the voice of customer data we need 43:15 - How to deal with unexpected feedback/data from our VoC 47:35 - Who to have conduct your VoC if you’re not working with a copywriter 52:05 - What to look for in the next copywriter you hire Like I said: jam-packed. So, I'll leave you to it 🙃 [Head here to choose how you tune in](=) (Even if you’re not a “gal”, I think you’ll find something useful here if you’re in the midst of developing copy either on your own or with a copywriter.) After you’ve listened, hit reply + tell me: What’s one idea you got from this to change up how you’re approaching your marketing or copy? I can’t wait to hear. Until next time, be kind + stay curious - Sara P.S. For those tuning in: There’s a prettttty lengthy intro with a bit of an editing blip, so if you want to dive right into the interview, skip on to about 7:35. And if that blip is corrected by the time you listen? Take two minutes off of all my handy-dandy timestamps here 🤣 Ready to call it quits? [Click this link]( to remove yourself from all communications. (No hard feelings.) If you'd like to opt-out of specific content, just hit reply + let me know. I’ll get you sorted, ASAP. | SFS HQ: Oxford Street, Cambridge, MA 02140