Newsletter Subject
Today: A tiny (T) Swiftian piece of advice for your copy
From
sarafrandina.com
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hello@sarafrandina.com
Sent On
Thu, Feb 4, 2021 04:05 PM
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Hey there - I was cozied up on the couch last night, post-toddler bed time , working on a crochet sq
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Hey there - I was cozied up on the couch last night, post-toddler bed time (ahhh, quiet), working on a crochet square. Dark, quiet, cold evenings happen to be the perfect time to put on T Swiftâs latest album, Evermore. (Her work = one of the best parts of 2020, am I right?! Donât answer that if you donât agree. Let me have it, please + thank you.) Anyway, Iâm about to put the finishing slipstitch into my square just as I get to song #13: Marjorie. It starts like this: Never be so kind you forget to be clever. Never be so clever you forget to be kind. Itâs one of my favorite lyrics on the album. And it urged me to drop in with this short + sweet missive for you today â one I want you to remember each and every time you sit down to write a line of copy. Because when it comes to your copy, I want you to reframe T Swiftâs wisdom to this: Never be so clear you forget to be clever. Never be so clever you forget to be clear. Itâs the second line that I want you to remember â and if itâs easier, think of it this way: Clear over clever. If youâve only got one shot to connect with your reader and convince them to take an action, clear will always beat out clever. And. If youâve got room to breathe, bringing in a little cleverness â in the way of your personality; the quirks you know your readers will identify with; an inside joke only theyâd understand â well, that can take that connection even further. So long as cleverness doesnât dilute your message. In other, more Swiftian-style words: Never be so clever you forget to be clear. Until next time, be kind, wear a mask, and treat yourself to some good music - Sara P.S. Whatâs in your ear buds these days? â Ready to call it quits? [Click this link]( to remove yourself from all communications. (No hard feelings.) If you'd like to opt-out of specific content, just hit reply + let me know. Iâll get you sorted, ASAP. | SFS HQ: Oxford Street, Cambridge, MA 02140
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