Newsletter Subject
Don't lose the magic
From
sarafrandina.com
Email Address
hello@sarafrandina.com
Sent On
Wed, Jan 6, 2021 04:05 PM
Email Preheader Text
Hey there - Each morning for the last 6ish weeks, my toddler would excitedly jaunt down the stairs i
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Hey there - Each morning for the last 6ish weeks, my toddler would excitedly jaunt down the stairs in the morning to hit the button that turned on the Christmas tree and announce to anyone who could hear: âAwake!â Then sheâd run over to the countdown chain sheâd helped make out of construction paper, and (sometimes a bit too aggressively) retrieve that dayâs chain. Then came the gifts. With each gift she opened, she very carefully opened the paper, stared in awe at what was inside, asked us, âOpen it?â, and proceeded to play with whatever it was for the next 15-30 minutes. (Fortunately, we had nowhere to be on Christmas.) Itâs safe to say this seasonâs holidays were different in many ways for many of us, no matter what you celebrate⦠but the easy highlight over here was seeing it all unfold through our 2-year oldâs eyes. Itâs true what they say â itâs incredibly fun experiencing the holidays through kidsâ eyes. Itâs a magic easily lost. With zero smooth transition here, I have to say, the same goes for your offer. It is incredibly fun experiencing your offer through othersâ eyes. Itâs a magic lost to so many creators who are in it, simply too close to it. Until we remove our own lens and look through othersâ, we canât see the experience weâre providing for anything beyond our own imagination's limits. But when we step into our clientsâ/customersâ shoes, we can experience the outcomes of our offer in ways weâve long forgotten â or never realized. When we ask the right questions â and really listen to the answers â we can go deeper into the impact our work has on others. We can move beyond the what and into the why. We can learn to talk about our offer in ways we couldnât if we just stayed in our silo and âthought a little bit harder.â My toddler doesnât look at a toy thatâs not working and declare it broken â she says itâs âresting.â She describes broccoli as âtrees, no lights.â When dada needs to shave, she announces heâs âscratchy.â In her brilliant toddler way, sheâs changed how we look at and talk about everyday things. Your clients and customers can do the same for you. I hope youâll let them. Because increasing conversions isnât about inspiring false urgency, or promoting scarcity, or other non-feel good tactics. Itâs about meeting your people where theyâre at and speaking their language. And you can start doing that by experiencing your offer from their vantage point. How have you tried to step into your audienceâs shoes lately? Hit reply and tell me. I canât wait to hear. Until next time, be kind + don't be afraid to play - Sara P.S. In case you were wondering, if you want to get to the moon, you donât need a rocket. You just need a taller step stool. (Filed under: Other genius insights our toddler gives us.) â Ready to call it quits? [Click this link]( to remove yourself from all communications. (No hard feelings.) If you'd like to opt-out of specific content, just hit reply + let me know. Iâll get you sorted, ASAP. | SFS HQ: Oxford Street, Cambridge, MA 02140
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