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The Bite (Issue 59): In defense of (sometimes) mixing milk and soda

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Sat, Dec 3, 2022 01:00 PM

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Let me introduce you to "Pilk" I’ll admit it — I was initially a bit dismayed when I recei

Let me introduce you to "Pilk" I’ll admit it — I was initially a bit dismayed when I received a Dec. 1 [press release from Pepsi](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvM3c1bmJoYnIzdC8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~)that used both the term “Pilk” and “[dirty soda](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvbWtoaWFwaXMzai8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~)” in the subject line. It was encouraging customers to give their update to [Christmas cookies](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvOWF3MTl3MHRoZy8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) and milk a chance. “For those new to Pilk, it is the delicious and must-have drink that combines the crispness of Pepsi with the subtly sweet and [creamy taste of milk](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvY2F4b2kxbG12di8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~), traditionally topped with creamer, and it pairs perfectly with cookies,” the release read. “Known in pop culture as a ‘[dirty soda](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvZmVuYWF0MWIwZi8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~),’ this trending combination has grown over several decades and has recently gained viral fame on [TikTok](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvNm54ZzhmbGd0NS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~).” The accompanying commercial is titled, “[That Is One Dirty Soda, Santa](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvamltMG1naGtwdC8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~)” and features actress Lindsay Lohan — dressed, of course, in a variation on her [“Mean Girls”-era](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvNmx6bmJxaHRrZC8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~)Santa costume — drinking the concoction, which was actually beautifully styled to look like a cold brew with a heavy pour of cream. In a quote that I’m sure was actually written by Lohan’s assistant’s assistant, the actress told [Pepsi](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvc29kcGhlZHgyOS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~): “For people learning about Pilk for the first time, I won't lie to you when I say I was a bit skeptical when I first heard of this pairing, but after my first sip I was amazed at how delicious it was, so I'm very excited for the rest of the world to try it.” “Skeptical” seems to be the best way to describe the general public’s response to the advent of Pilk thus far. “Get your pilk (pepsi/milk) away from my family and i IMMEDIATELY,” one [Twitter user wrote](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvdXZwaWRnd2ZuMy8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~). [Another said](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvOGVxM3dub3FiYi8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~): “[P]ilk is shock humor. pilk is not a consumable and marketable product. pilk is what you drink when you've hit rock bottom and you're craving the desire to feel SOMETHING, even if that feeling is disgust.” It’s worth noting, perhaps, that SNL cast member Sarah Sherman — who, before joining the cast, was known around Chicago for her cult-favorite “gross out” comedy shows — simply [shared the commercial on Twitter](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvZnlwbXM3djNuNy8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~)with the ominous monosyllabic caption, “pilk.” Surveying the social media response at large, it became apparent very quickly that the concept of mixing soda and milk (or dairy, in general) produces the same visceral response some people experience at the thought of combining seafood and cheese. As I wrote for[Salon in 2021](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvc25hN2VvNzVpYS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~), I’m not outright opposed to the combination simply because it pops up across various culture’s cuisines: The best enchiladas del mar I ever had were stuffed with minced crab and shrimp, covered in a salsa verde and generously sprinkled with crumbly, briny cotija. In Greece, there's shrimp saganaki, a flavorful mix of sautéed shrimp, tomatoes, olives and pan-fried cheese, typically feta. McDonald's has the Filet-O-Fish, Maryland has crab dip, my local deli has a tuna melt, and — and I'm going to show my midwestern roots here — just writing this has me craving a hearty, cheddar-covered tuna noodle casserole. And while Pilk definitely may seem like an attention-grab with the blockbuster roll out and brand-tied variations (make a cherry-flavored version with their Pepsi Wild Cherry or go extra creamy with Nitro Pepsi Vanilla, the company suggests), mixing dairy and soda is actually more common than many might think. Take, for instance, the classic egg cream; while the drink contains no actual eggs or cream, the cold beverage contains milk, flavored syrup — often chocolate — and soda water. There are several variations on the drink, including the “French Soda.” As Emma Wartzman wrote for[Bon Appetit in 2018](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvMzgwYTlsM3Fyai8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~), “the combination of fizzy water, flavored simple syrup, and a splash of half-and-half over ice is exactly what you want in between your morning cold brew and your it’s-finally-late-enough-to-start-drinking rosé sangria.” Wartzman interviewed Jeanie Janas, the general manager of [Bellecour](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMva3dlNnhiODdtaC8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) in Minneapolis, who said that they served various flavors of the drink, including: rosemary-berry, cocoa nib-coriander, lavender-vanilla, and—while it’s in season—a rhubarb-orange zest, using syrup from roasted rhubarb they use in another dessert. Sounds a bit more chic than Pilk, right? “The best thing about these is that they are refreshing but satisfying at the same,” Janas explains. “You have the fizzy water which lightens the drink up, and then the cream which makes it richer and gives it a nice mouthfeel. Basically, it’s not heavy even though it has depth to it. It’s like a creamsicle.” And you don’t even have to chase down the ice cream truck to get one. Expanding internationally, the mixture of milk and soda is even more common. Take [Milkis](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvb3BzZDY3N3oyay8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~), a Korean milk soda, for instance. Its label proclaims "New feeling of soda beverage" and is made by combining fruit-flavored sodas, ranging from lemon-flavored to muskmelon, and a splash of milk. In India and Pakistan, you’ll come across Doodh soda. As Haneen J. Iqbal wrote in her 2021 essay, “[My Iftar Table Isn't Complete Without Doodh Soda](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvZTVpY3preDA4cC8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~),” the drink is made by mixing lemon-lime soda (like 7-Up or Sprite) with milk. “I like to think of it as the naughtier Punjabi cousin to [Persian doogh](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvaHMxamdsNXh1Mi8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) (which is made with yogurt and club soda),” Iqbal wrote. “I was four or five the first time I tried it, so I didn’t need any particular convincing. Milk? Good. 7-Up? Even better. Mix the two and now we’re talking.” Back in the States, the “dirty soda” trend saw an uptick in national popularity with the advent of TikTok. Many, including [writer Jeremy Pugh](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvdzh5eWF0d2tmdy8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~), consider the Mountain States as the region of origin for the beverage, which he describes as “an unwholesome co-mingling of flavors that were once deemed ‘suicides.’” More practically, they are "[alcohol-free mocktails](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvNjhnMTd3YjY2cS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~)with optional flavor, cream and fruit add-ins.” They are particularly popular in areas with large concentrations of Mormons as the drinks can be made caffeine-free as many observant Mormons don’t consume caffeine. In fact, an entire dirty soda chain, [fittingly called Swig](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvaG5lOG50YnpsYy8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~), was established in 2010. That said, the combination of soda and milk remains something of a gustatory challenge for large swaths of the world. In 2019, British comedy writer James Felton had an[extended bit on Twitter](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvOXE1NGRlcTFxYS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~)in which he called the combination of milk and Coke a Birmingham (England, not Alabama) delicacy. This led to folks all around the world filming themselves doing the “Milk Coke Challenge,” which involved simply drinking the beverage. Results were mixed, but as[one Twitter user wrote](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvdmxveGFyYzRraS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~), “Tried my first milk coke after learning about it on Twitter earlier today. I expected it to be bad, but I have to say my expectations were completely right. It's not good. I do not recommend mixing coke and milk.” All that said, go with your gut when it comes to combining soda and dairy. I swear to you — it’s not bad all the time. In fact, I was messaging with Salon Editor-in-Chief Erin Keane about the trend and we both agreed that a carbonation-spiked White Russian wouldn’t hurt our feelings (though, as she pointed out, there are no beverages in the “Trader Vic’s Bartender Guide” that call for the blend of dairy and soda). Personally, there is currently a can of Pepsi and a gallon of oat milk in my refrigerator. As of now, I think I'm going to keep them isolated in their respective containers. This week in “The Bite,” Salon Food’s weekly newsletter, I’ve pulled some of my favorite stories from our archives that involve unexpected (and perhaps controversial) flavor combinations. Where do you come down on the soda/milk debate? Send me a note and let me know at [astevens@salon.com](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvdDk2ZXRpNmdoOC8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) — Ashlie Stevens, deputy food editor. Dispatches from Salon Food's archives - [Orange coffee soda is your mysteriously delicious summer drink](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvaWViY242NTJicS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) - [Why does Mountain Dew think people want to drink fruitcake?](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvOHVlaWtobTBoci8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) - [Consider the lobster thermidor: In defense of mixing seafood and cheese — sometimes](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvenA5cGJiYWU4OC8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) - [Two classic Italian favorites meet in this satisfying, cheesy Pizza Pasta casserole](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvZWdpN2ZkZWJnZS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) - [Bacon, coffee and pasta pie: A look back at your favorite Quick & Dirty recipes of 2021](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvbWxla3IxdGkzaS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) If you found yourself here without subscribing, make sure to sign up for [The Bite](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvNDhqeDF2NjE0dS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) so you don't miss anything! What to make for dinner this weekend In the spirit of food combinations, I’d love to present you with one that I think very few people will find controversial. As Mary Elizabeth wrote in 2021, [cacio e pepe pie is an insanely easy pasta dinner to make on nights when you don't feel like cooking](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvcGtqd211ZGRtMy8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~). “Cacio e pepe pie is the perfect solution — a very Italian, incredibly flexible and truly delicious spiffed-up version of mac and cheese,” she said. “There are similar recipes out there that call for blobs of ricotta cheese or outrageous amounts of eggs, but I prefer to tread as lightly as possible so that all of the other good stuff shines.” It is an ideal cool weekend dinner and is especially delicious paired with a crisp white wine. From our writers - [This Smitten Kitchen-inspired chocolate spread makes everything taste better](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvYTF3dW5lNGFvOS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) (Mary Elizabeth Williams) - [As senators debate the Kroger-Albertsons merger, some grocery employees still aren't being paid](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvYjl4MWUwMXdibS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) (Ashlie Stevens) - [Why does Mountain Dew think people want to drink fruitcake?](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvZWExMWk5ajA0MS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) (Joy Saha) - [Brown butter is culinary magic — here's how to use it in everything from pasta to dessert](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvbjZ3ajVxdTR0ZS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) (Michael La Corte) - [Florida woman sues Kraft Heinz over microwave time for single-serving mac and cheese](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvN3Y5dGcxemd6Mi8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) (Ashlie Stevens) - [Turkey bolognese is the most flavorful post-Thanksgiving comfort food](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvczhwYjdueGw4Yy8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) (Michael La Corte) What we're reading - [King Arthur Wants You to Love Holiday Baking](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvand1NnpnM3Jnci8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) (Eater) - [Soil Health Is Human Health](~/AASU4wA~/RgRlbc1dP0RCaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvMGJsemp3Zm9tbS8_bGhfYWlkPTM0NTA5JmxoX2NpZD1sN2tkcjBxcjZpVwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) (Civil Eats) [Unsubscribe from this list](~/AASU4wA~/RgRlbc1dP0Q8aHR0cHM6Ly9yZWFkLmxldHRlcmhlYWQuZW1haWwvdGhlLWJpdGUvdW5zdWJzY3JpYmU_aWQ9QDM0NTA5VwNzcGNCCmOBXkiLY0dFS11SG3RyaXN0cmFtYmFsZHdpbjg1QGdtYWlsLmNvbVgEAAAAJQ~~) Copyright © 2022 The Bite, All rights reserved. 1000 N. West Street, Suite 1200, Wilmington, DE 19801 [Made with Letterhead [Letterhead logo]](~/AASU4wA~/RgRlbc1dP0QiaHR0cHM6Ly9saW5rLndoZXJlYnkudXMvbmVwbm83czh5c1cDc3BjQgpjgV5Ii2NHRUtdUht0cmlzdHJhbWJhbGR3aW44NUBnbWFpbC5jb21YBAAAACU~)

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Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

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Average in this category

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Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

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Average in this category

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Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

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Average in this category

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Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

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Average in this category

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Predicted open rate

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Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

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Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

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Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

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Email Size (not include images)

Font Used

No. Font Name
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