Newsletter Subject

How to send personalized emails at scale to guarantee high open rates

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salesforce.com

Email Address

email@mail.salesforce.com

Sent On

Mon, Jan 23, 2023 07:07 PM

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Get our helpful guide to creating smarter email moments with content the resonates with your audienc

Get our helpful guide to creating smarter email moments with content the resonates with your audience [Salesforce]( [5 blueprints for creating smarter email moments]( [Download Now]( Customers are 2.1x more likely to perceive personalized messaging as important.* So how do you send targeted emails at scale that are also relevant? Download this guide for tips that will guarantee high open rates to your: - Welcome emails - Promotional emails - Company communication emails - Transactional emails - Behavior-triggered emails [Download Now ›]( [Build field service to support today’s customers]( See how you can build your field service to deliver safe, trusted, on-time support for your customers today. Watch the demo to learn more. [Watch demo]( * "State of the Connected Customer“ report, second edition, Salesforce Research © 2023 Salesforce, Inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States General Inquiries: 1-800-NO-SOFTWARE   [Facebook]( [Twitter]( [Linkedin]( [Instagram]( [YouTube](   This email was sent to {EMAIL} [Manage Preferences]( to Unsubscribe | [Privacy Statement]( Powered by [Salesforce Marketing Cloud](

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Email Content Statistics

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Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

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Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

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Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

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Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

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Predicted open rate

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Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

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Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

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Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

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