Tucker Carlson, Bud Light and Profits

What's the connection? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The personal is political. Tucker Carlson is the most successful political talk show host in television today. That didn't stop him from being separated from Fox News yesterday. Many people will point to various lawsuits or controversies. Others may suggest the executives simply grew tired of his populist message. But there could be another, simpler explanation - money. Despite Carlson's ratings, the show greatly suffered from an advertising boycott. In fact, just about the only advertiser that stuck with it was "Mr. Pillow." What is the point of having a wildly successful show if it doesn't bring in advertisers? The replacement host may not get the same ratings, but if it means that the show gets more advertisers, executives will be happy. Does public opinion still matter when it comes to companies? There's an interesting test case happening right now with Bud Light. Bud Light sales have reportedly fallen by 17%, according to an industry research firm. "These numbers are staggering," said Insights Express. "Right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand and for AB distributors." Is this really "staggering" though? The Bud Light campaign featuring transgenderism is about as dramatic a shift as possible when it comes to brand identity. With that in mind, 17% doesn't seem that dramatic. It also remains to be seen if this decline will stick, or if institutional investing will make up for it. It's too early to tell, just as it is with Fox. Fox Corp Class A. (FOXA) was down 2.91% yesterday, but recovered very slightly in after-hours trading. It will be interesting to see what it does in the days ahead. Business is not just about customers, or good products, or even brand identity. Today, media power, institutional investing, the power of financial firms and ESG standards, and many other newer factors can shape profit outcomes. These two companies will be an interesting test case to see if today, the customer is truly "always right." Keep Moving, Corey Snyder Publisher, Rogue Investing WORD ON THE STREET More Disney Layoffs, First Republic Bleeding Out, AMC Popcorn - No, Literally, AMC Popcorn - This isn't some lame joke about "get out the popcorn" for earnings or something. Movie chain AMC is going to be selling its branded popcorn to 2,600 Walmart stores. The sales will start this weekend. - Apple Beats Epic - Epic Games's attempt to break Apple's control over the App Store has ended in failure after an appeals court mostly sided with AAPL. "Today's decision reaffirms Apple's resounding victory in this case, with nine of 10 claims having been decided in Apple's favor," said a company spokesman to CNBC. "For the second time in two years, a federal court has ruled that Apple abides by antitrust laws at the state and federal levels." Nothing can stop it - Disney Layoffs Begin - A second round of layoffs is underway at Disney, with about 4,00o people in total to be gone after it is completed. An additional 3,000 jobs are projected to be eliminated, with a third round of layoffs expected before summer. - FRC Drops 22% After-Hours - First Republic Bank reports that deposits were down by more than $100 billion in the first quarter. The bank is trying to cut expenses, but investors clearly weren't confident about the company's business plans, if the after-hours stock plunge is any indication. HOT SPOTS: What's Going on in Geopolitics - Britain Cracking Down On Big Tech - The United Kingdom is considering a new law for its Digital Markets Unit that will allow it to regulate Big Tech companies. The new regulations combat fake reviews and give customers new rights to opt out of subscriptions. They are intended to boost the ability of small businesses to compete. - Russia Meets Heavy Criticism At UN – Russian Foreign Minister Sergey Lavrov presided over a meeting at the UN Security Council, but mostly endured blistering remarks from the United States and its allies over the war in Ukraine. "Our hypocritical convener today, Russia, invaded its neighbor Ukraine and struck at the heart of the UN charter," said the American ambassador, calling the war "illegal" and "unprovoked." - China Backs Away From Baltic States Criticism - Someone's in trouble. China defended the independence of the Baltics and other ex-members of the USSR after Ambassador Lu Shaye seemingly questioned their right to exist, sparking outrage. "Each member republic of the Soviet Union has the status of a sovereign state after the dissolution of the Soviet Union," said a Chinese Foreign Ministry spokeswoman. CUTTING EDGE: What[']( )s Happening In Tech - J&J Spinoff Gets IPO Price - Consumer-health spinoff Kenvue will have shares that cost between $20 and $23 at its IPO later this year. It could be the largest IPO this year. The new company will sell baby powder, Tylenol, band-aids, and other common goods. - Unionization Hits SEGA – About 144 workers are forming a union at SEGA, the latest gaming company that will host a union. SEGA hasn't yet recognized the union, which joins groups at other gaming companies like Activision Blizzard. - Coinbase Sues SEC - Coinbase was rocked after the SEC warned of upcoming action a few months ago. Well, COIN is tired of waiting. The company has forced the issue by asking a judge to clarify rules governing securities. The company previously asked the SEC to "propose and adopt rules to govern the regulation of securities that are offered and traded via digitally native methods." COIN was still down more than 7.2% yesterday FOR YOUR CONSIDERATION --------------------------------------------------------------- "I'm just going to say it - the counteroffensive will decide the outcome of the war." The Russians are worried about it. But so are the Americans - and opinion at the White House is just as important as what people in Moscow think. A reported Ukrainian counter-offensive needs to meet with success before the West loses interest. Mr. X reports on what's at stake. [THE COMING COUNTEROFFENSIVE]( ) Enjoying Dawn Report? Learn something, made some money? SHARE YOUR STORY WITH US OR TELL US HOW TO SERVE YOU BETTER. Let us know at info@rogueinvesting.com You’re receiving this email because you're signed up for alerts from Dawn Report. Make sure to keep them coming by [whitelisting Rogue Investing]( ). The information in this email is intended for informational purposes only and does not guarantee specific results as there is a high degree of risk involved with trading. Also, our traders are real traders and may have financial interests in the companies discussed. Please see our [Terms and Conditions]( ) for more information. Sent to: {EMAIL} [Unsubscribe]( ) Rogue Investing, 721 Court St., Unit #1, Lynchburg, VA 24504, United States