Newsletter Subject

🛫 JetBlue goes hostile

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robinhood.com

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noreply@robinhood.com

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Tue, May 17, 2022 10:39 AM

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…and Marriott’s in-room-ad play ? If at first you don’t succeed… ? Yesterday

…and Marriott’s in-room-ad play [Disclosures](   If at first you don’t succeed… (Joe Raedle/Getty Images)   Yesterday’s Market Moves   Dow Jones 32,223 (+0.08%) S&P 500 4,008 (-0.39%) Nasdaq 11,663 (-1.20%) Bitcoin $30,141 (-3.64%) Dow Jones 32,223 (+0.08%) S&P 500 4,008 (-0.39%) Nasdaq 11,663 (-1.20%) Bitcoin $30,141 (-3.64%) Hey Snackers, Boost Mobile’s new cellphone [plan]( will let you play games and earn blockchain-based "boostcoins" to pay down your bill. But don’t get too excited: one boostcoin is only worth a penny. Stocks [closed]( mixed yesterday, with the Nasdaq dragged down by slumping tech stocks. Meanwhile, major cryptocurrencies [struggled]( to rebound from last week’s sell-off — though [bitcoin]( managed to bounce back above $30K. Hostile The Spirit saga continues: JetBlue moves to buy the budget airline at a "downturn discount" Like "Succession" in the sky… Spoiler alert: the latest episode of the [Spirit Airlines]( merger drama just dropped, and things are getting hostile. Yesterday [JetBlue]( [said]( it would try a hostile takeover of Spirit after its previous offer was rejected. Refresher: - Earlier this season: Spirit [accepted]( a $2.9B buyout offer from [Frontier]( in February. Then JB [made]( a $3.6B bid in April, but Spirit’s board didn’t budge. - Plot twist: Now JB’s appealing directly to shareholders, asking them to ditch Frontier for a $3.3B deal (that’s lower than its first offer, but more than Frontier’s — and almost twice Spirit’s Friday price). JB said it would pony up more if Spirit’s board negotiates. Only the big survive… [American]( [Delta]( [Southwest]( and [United]( take up lots of airspace: together they control 80% of US domestic flights. Meanwhile, an ongoing pilot shortage and rising fuel costs are making it hard for smaller airlines to compete. But buying Spirit could give JetBlue (or Frontier) more leverage: - The Big 5: If either airline succeeds in taking over Spirit, they’ll become the fifth-largest US carrier with about 10% market share. - More control: Spirit’s buyer won’t just get market share: they’ll get more pilots, more pricing power (which helps offset rising fuel costs), and more routes (which are often reserved at major hubs). THE TAKEAWAY Downturns create buying opportunities… Spirit’s stock is down 46% over the past year, and JetBlue believes its latest offer will still be attractive to shareholders. Historically, hostile takeovers increase during downturns, when market caps slide (reminder: Belgian [InBev]( [gulped]( down Bud-brewer Anheuser-Busch for $52B during the 2008 crisis). JetBlue probably won’t be the last buyer to shop for a downturn discount either: Elon Musk [hinted]( yesterday he might try to renegotiate his [Twitter]( deal at a lower price. AdFi Marriott launches targeted ads on its hotel screens and sites, as privacy changes reveal the value of "first party" data Turning on the bathroom TV... to an ad for premium shampoo. As travel demand rebounded last quarter, [Marriott’s]( hotel occupancy [surged]( to nearly pre-pandemic levels. Now the chain’s getting creative with ways to monetize its returning guests (beyond $10 minibar waters): Marriott is [rolling out]( a media network with [Yahoo]( to let brands advertise on its digital and physical real estate. - Targeted stays: Marriott will use anonymized guest data to help brands target ads. Think: theme-park commercials for families vs. [BMW]( ads for deep-pocketed businesspeople. - Inescapable ways: The ads will appear on Marriott's hotel websites (think: WiFi portal) and on hotel screens (think: lobbies, gyms, bars, room TVs). Prada blazer... for the forgetful biz traveler. Privacy developments like [Apple's]( iOS change ("ask app not to track") and [Google's]( plan to block third-party tracking cookies on Chrome have made ad targeting much harder. Now brands are increasingly looking to "first-party data" (aka: info they collect directly from consumers) rather than "third-party data" (think: targeting offered by Insta and YouTube). - Marriott says it will use info from searches and bookings on its platforms to deliver relevant ads. It has 164M loyalty members and knows when and how they'll be traveling. - [Walmart]( [DoorDash]( and [CVS]( have also been leveraging customer data to offer marketers new ways to reach consumers (your 3 a.m. taco orders speak volumes). THE TAKEAWAY If you have eyeballs, you have ad-tention... Companies that haven't traditionally sold ads are realizing that they can, whether it’s [Kroger]( and [Walgreens]( [replacing]( fridge doors with digital screens or Marriott selling you rental cars in your hotel room. And while the $500B+ digital ad market is dominated by [Facebook]( Google, and [Amazon]( even a small slice of the pie can mean fresh billions — and fresh consumer-privacy concerns. What else we're Snackin' - [Team]( Neutral no more: Sweden and Finland are moving quickly to join NATO. Both countries have a history of not picking sides, but Russia’s war on Ukraine increased pressure to join the military alliance. - [De-Arch]( [McDonald's]( is leaving Russia for good, selling its Russian biz 32 years after first opening in the country and becoming a symbol of globalization. By leaving, Mickey D’s says it’ll lose up to $1.4B. - [Burned]( Grill maker [Weber]( slashed its sales outlook for the second quarter in a row. The supply-chain crisis and a travel resurgence have hurt demand for backyard barbecues and made it harder to source parts. - [Raise]( [Microsoft]( is doubling its salary budget and boosting stock comp to help employees deal with inflation. The $$$ will also help Microsoft compete with other tech biggies in this tight labor market. - [Mature]( [Twitter’s]( CEO tweeted a long explanation of how the company handles fake accounts, after Musk put his takeover "on hold" over the prevalence of spambots. He responded to the thread with a poop emoji. 🍪 Thanks for Snacking with us! Want to share the Snacks? Invite your friends to sign up [here](. Snack Fact Of the Day Because of Covid lockdowns, not a single car was sold in Shanghai last month [Read more]( Tuesday - April retail sales - Earnings expected from: Walmart, Home Depot, JD.com, The Container Store, and On Running Authors of this Snacks own: Bitcoin, and shares of Amazon, CVS, Walmart, Microsoft, Delta, Twitter, Google, and Apple ID: 1 Robinhood Snacks newsletters reflect the opinions of only the authors who are associated persons of Robinhood Financial LLC (Member [SIPC]( and do not reflect the views of Robinhood Markets, Inc. or any of its subsidiaries or affiliates. They are for informational purposes only, and are not a recommendation of an investment strategy or to buy or sell any security, digital asset (cryptocurrency, etc) in any account. They are also not research reports and are not intended to serve as the basis for any investment decision. Any third-party information provided therein does not reflect the views of Robinhood Markets, Inc., Robinhood Financial LLC, or any of their subsidiaries or affiliates. All investments involve risk including the loss of principal and past performance does not guarantee future results. [Robinhood Terms and Conditions]( • [Disclosure Library]( • [Our Editorial Principles]( • [Contact Us]( • [FAQ]( [Manage Your Subscription Preferences](

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