🛒 Instacart hearts TikTok

…and the gender pay gap persists [Disclosures](   An Instacart shopper during the early days of the pandemic, when the grocery-delivery app saw a surge in demand [Michael Loccisano/Getty Images]   Yesterday’s Market Moves   Dow Jones 34,481 (+1.23%) S&P 500 4,412 (+1.23%) Nasdaq 13,615 (+1.33%) Bitcoin $40,964 (-0.39%) Dow Jones 34,481 (+1.23%) S&P 500 4,412 (+1.23%) Nasdaq 13,615 (+1.33%) Bitcoin $40,964 (-0.39%) Hey Snackers, The war in Ukraine has entered its fourth week. Already, estimates of Ukrainian and Russian soldiers’ deaths total 8,500 people. Yesterday, Ukraine legalized crypto to make it easier to receive digital donations. Stocks popped more than 1% yesterday, building on a rally that could set the S&P up for its best week of the year. Meanwhile, the rate on a 30-year fixed mortgage just popped above 4% for the first time since 2019 — and will likely tick even higher as the Fed keeps hiking. Hangry Instacart zeroes in on TikTok to make viral recipes shoppable and win over swipe-happy home cooks That viral recipe for baked feta pasta… is headed straight from TikTok to your Instacart. This week, Instacart [launched]( a “shoppable recipes” feature that lets TikTok stars like Jason Derulo tack on shopping lists to food videos, so that fans can buy the ingredients for his giant doughnut burgers. Here’s how it works: - Social shopping: You can now add recipe ingredients to your Instacart by clicking a button in a TikTok. It’s already open to some creators, and a wider rollout is coming. - Several ways to shop: Instacart’s also teaming up with [BuzzFeed’s]( Tasty and Delish owner Hearst to add shopping buttons to recipes on their cooking sites. Content is all about consuming… and Instacart wants to translate video consumption into food consumption. By making it easier for shoppers to add ingredients to their carts while browsing social media, Instacart hopes to differentiate itself from grocery deliverers like [Blue Apron]( Shipt, and FreshDirect, as well as bigger rivals like [Amazon]( and [Walmart](. - Crowded field: Instacart’s the second-largest online grocery deliverer after Walmart, but is expected to lose market share to [Uber]( and [DoorDash]( as they get deeper into the grocery game. - Imminent IPO: Instacart is expected to go public this year, after delaying earlier plans to focus on building out its ad platform. THE TAKEAWAY Grocery shopping can be a chore… and apps like Instacart exist to make it easier. But it’s going further, using TikTok and Tasty to try to make food shopping entertaining. If Instacart can inspire TikTok scrollers to cook up viral recipes instead of ordering takeout, it could attract last-minute impulse buyers, on top of its usual meal preppers. WHM Women still earn 82 cents on the dollar compared to men — safeguards in the hiring process could help Run the numbers… This Tuesday marked Women’s Equal Pay Day — the date women’s earnings finally catch up to what men earned last year. That's nearly 15 months to make what men made in 12. Put another way, in a 9-to-5 job, women start working for free at 2:40 p.m. - The gap starts early: A 20% pay gap is [apparent]( in starting salaries for recent college grads, even before motherhood and other factors come into play. - Women’s work: The gender pay gap is often dismissed as a consequence of women working more jobs in [lower-paying fields]( like teaching. But there’s research to suggest that when women enter higher-paying industries dominated by men, [the pay drops]( for everyone. - Pandemic accelerant: Globally, [64M+ women]( lost their jobs in 2020, which resulted in $800B in lost income. There are now about [2M]( fewer women in the workforce than pre-pandemic (cue: [she-cession](. Mind the gap… Women have [made some gains]( in pay equity. Pew estimates that the average pay gap for young workers shrank by [half]( from 1980 to 2020. But when race is taken into account, the gap still looks more like a chasm. Black women will have to work until [September 22]( to catch up to what men made last year. THE TAKEAWAY One potential solution: building more protections into the hiring process… President Biden just signed an executive order [recommending]( that federal contractors stop asking about job applicants' salary history in hopes of stopping the pay-gap cycle for gov jobs. On a local level, NYC is about to enact a law requiring employers to publish pay ranges for job postings to improve transparency. A handful of states including Colorado, Maryland, and Connecticut are taking up similar laws. What else we're Snackin' - [Mooch]( Flix freeloaders, take note: [Netflix]( is cracking down on password sharing in some Latin American countries, charging customers $3 a pop to add non-household profiles. - [00-Zon]( James Bond is officially part of [Amazon]( after a deadline passed for US regulators to challenge its acquisition of MGM. The Zon will use MGM’s deep TV and movie catalog to beef up Prime Video. - [Patty]( Impossible Foods founder Pat Brown is stepping down as CEO, and a former Chobani exec is stepping in. The plant-based-meat biz is [reportedly]( chewing over an IPO, even as rival Beyond Meat struggles. - [Ship]( [FedEx]( had a rough quarter, blaming Omicron and labor expenses for not meeting expectations. FedEx has been slower than [UPS]( in converting higher sales from the online-shopping boom into profits. - [Squint]( [Warby Parker]( said sales for the holiday quarter came in weak. The former DTC darling blamed the Omicron variant for $5M in lost sales late last year — typically the best period for eyewear. 🍪 Thanks for Snacking with us! Want to share the Snacks? Invite your friends to sign up [here](. The Snacks Daily Podcast Some love Costco for its $1.50 hot dogs. Others are in it for Kirkland Signature’s economical socks. But now people are joining for the gas. [Tune in]( to hear why Costco may have a new fan favorite. Snack Fact Of the Day [Burkina Faso-born architect Diébédo Francis Kéré just became the first African to win the Pritzker Prize, aka the Nobel Prize for architecture]( Friday - Earnings expected from Orla Mining Authors of this Snacks own: Bitcoin and shares of Walmart, Uber, Amazon, and Netflix ID: 2086202 Robinhood Snacks newsletters and podcasts reflect the opinions of only the authors who are associated persons of Robinhood Financial LLC (Member [SIPC]( and do not reflect the views of Robinhood Markets, Inc. or any of its subsidiaries or affiliates. They are for informational purposes only, and are not a recommendation of an investment strategy or to buy or sell any security, digital asset (cryptocurrency, etc) in any account. They are also not research reports and are not intended to serve as the basis for any investment decision. 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