Newsletter Subject
{NAME}: Kern under fire.
From
roasapp.com
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support@rainmakerai.com
Sent On
Fri, Mar 3, 2023 08:58 PM
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I was wrong about some stuff and I'm getting heat for admitting it. Let's get to it ... Earlier in t
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I was wrong about some stuff and I'm getting heat for admitting it. Let's get to it ... Earlier in the week I commited "marketing blasphemy" by openly saying: 1. Branding might be even more powerful than direct response. 2. A lot of times, you get better results when you don't even try to sell anything. Naturally, this brought criticism from some folks in the "marketing community." Honestly, I don't blame them. If it weren't for some recent discoveries I just made, I'd still be a firm believer in the "classic" approach to marketing. You know - get attention, make a promise, show the benefits, and sell sell sell! I used to believe that was the ONLY way to go ...and that anyone who said otherwise was a charlatan. I was wrong. Truth be told, I'd never really tested any other approach and I was simply repeating the stuff I'd been taught over the years. Now - that "classic" approach DOES work. It works well. But based on experience and more importantly - DATA - I'm now 2000% certain that I've found a better way. Here's why (and here's what this has to do with YOU): Last week I decided to do a test and pretend like nobody's ever heard of me and that I'd never made a Social Media post in my life. So I started posting once a day ...and my posts didn't have any kind of pitch in them, no links, no buttons to press, no products to talk about ...nothing. Just pure content. Once I had a good handful of them, I started running them as ads using a *special* approach that nobody else uses (because they think its a waste of time). This approach also happens to be incredibly cheap. I targeted a small audience of strangers who don't know me ...and I spent $121 per day on the ads (on my "biggest" day). My intention was to simply get people to consume my content and as a result, grow my personal brand.
(This is where I come under fire from my fellow marketers. To do all this stuff and NOT make an offer is like a "cardinal sin" or something ...) And in spite of this going against everything I'd been taught ...and going against much of what I've taught personally ...IT WORKED. People ended up buying stuff even though I didn't ask them to. They'd see the ads, they'd read or watch the content. (I used videos and I also used "regular" posts with nothing but writing.) And then they'd click on my profile, go to my FB/IG page, and then end up clicking my link in bio ...which takes them to my home page. I know ...that's a lot of steps but that's what they were doing. Anyway - as if that wasn't crazy enough ...my home page isn't deisgned to sell anything. It's basically a "brochure" site. They bought stuff anyway. Here's the cold, hard numbers: I spent a total of $341.87 on those ads last week. And they brought in $3,727.20. Remember - the ads didn't have any offer in them. No links. No call to action. Just content. But they made a net profit of over $3,600 and change. Now - even though those numbers are cool, I wouldn't focus on them. The reason why is because it's a quick win. There's nothing wrong with getting a "quick win" but the REAL fortune is made in doing something long term ...consistently. In my opinion, dedicating a few minutes a day to building your personal brand can LITERALLY be the single most profitable thing you can do. I say this because earlier this year, I analyzed the last 5 years of my business and discovered that the MOST money I made came in when I was posting helpful content on Social Media. Not fancy "me too" stuff that looks the same as everyone else's ... ...Just authentic and helpful stuff that I'd think up in a moment - and then just post from my phone. What's REALLY cool is I tracked the revenue and learned that posts I made as long ago as FIVE YEARS ago are STILL bringing in revenue. Wanna see behind the scenes ...see which types of posts worked best ...and why? Wanna see how I set up that experiment from last week? [Watch the video here. I'll show you everything.]( If you find the video helpful then you might want to enroll in my new branding class that starts Monday March 6th. I'm so certain it will help you that I'm literally "bribing" you with over $117K in bonuses just to get you to try it. But regardless of whether or not you take the class, the video I made for you will help you. I guarantee you that and am willing to stake my personal and professional reputation on it. [You can watch it here.]( Frank P.S. I hold no grudge against my critics. Had I heard this message a year ago, I'd have shared their same reaction. But the numbers don't lie. I'm sure glad I tracked everything and decided to try something new. [You can see exactly what I'm doing here. The video on that "sales page" is a full-blown class, not a long winded pitch.]( RainMakerAI, LLC 7660 Fay Ave H #307 La Jolla, Ca 92037 [unsubscribe](
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