When I get down to business with the CEO of a microcap Iâm considering recommending, my first question starts like this... [RiskHedge Report] “Pretend I’m a 6th grader…” [Chris Wood] By Chris Wood - RiskHedge Pretend Iâm a 6th grader⦠When I get down to business with the CEO of a microcap Iâm considering recommending, my first question starts like that. ***By the way, if you missed my note yesterdayâIâm preparing to release brand new research on a $2 electric vehicle (EV) stock. For reasons Iâll show you, its technology could become mandatory in all new EVs⦠causing it to grow 20X in one calendar quarter and potentially be a lucrative takeover target for Tesla. If youâve followed me for long, you know I rarely make predictions like this. Thatâs why, today and Monday, Iâm sharing more important background on this stock and how I conduct my research process. This $2 EV stock is a great opportunity, I believe, to collect large capital gains in a relatively short period of time. But itâs definitely not for everyone. So, please read this note and the one Iâll send you on Monday before acting on the new research Iâm releasing on Tuesday, October 18, at 9 am EST.*** Now, back to todayâs essay⦠I always try to shake hands and meet with the CEOs of the microcaps I recommend in person. Thereâs just no substitute for sitting with a guy and talking to him. I discover things in five minutes that would be impossible to unearth any other way. The simple fact is people run companies. Most investors forget this. All my best microcap recommendationsâincluding MGNI (+422%), Kopin (+399%), and EXPI (+375%)âcame from companies with great CEOs. Iâve talked with the CEO of the $2 EV microcap a few times⦠Heâs impressiveâand he has the three qualities I look for in a CEO⦠- #1: Are you a great communicator? Enphase (ENPH) was my most successful stock pick. I recommended it at $1.14/sh. Itâs now worth $250/share and is one of the largest solar companies in America. Enphaseâs elevator pitch was perfect: it invented the microinverterâwhich allowed rooftop panels to safely go on millions of regular houses for the first time. Simple, right? Thatâs great communication. A bad communicator would have said something like: âOur microinverter improves upon traditional photovoltaic arrays, which use string inverters to convert the DC to AC that could be used in the home, which was not particularly safe or efficient.â See the difference? Donât get me wrong; a CEO must know the intricate details behind how his product works. But any decent engineer can do that. A CEO must also be able to summarize how the product makes peopleâs lives better in a concise way that a 6th grader could understand. If he canât do this, it means one of two things. One, heâs a bad communicator. If a CEO is a bad communicator, Iâm out. Two, the product doesnât make peopleâs lives better⦠which is even worse. Why is good communication so important? Because the vast majority of investors arenât professional analysts like I am. If a CEO canât effectively share his vision with the masses, heâs excluding 99% of the population from ever buying his companyâs stock⦠which keeps a lid on the stock price. Said differently, itâs easy for a small stock to 5X, 10X, or better if nearly everyoneâs a potential investor. Itâs hard to buy into something when you need a PhD to understand what the company does. - #2: Are you a straight shooter? This is all about honesty and transparency. To determine if a CEO is a straight shooter, I ask: What keeps you up at night? Hereâs a secret: All great CEOs worry a great deal about their businesses. If they pretend everything is hunky dory, theyâre either lying, or theyâre a terrible CEO. No business is perfect. Business is all about fixing problems. Before I consider recommending a company, I have to understand these problems. If a CEO tries to deny they exist, itâs an easy ânoâ for me. CEOs who talk like politicians can dazzle inexperienced investors. We donât want to be dazzled; we want the truth. A CEO whoâs frank and honest is one I can get behind. Transparency and honesty are everything in this world. - #3: Are you confident⦠but not cocky? This one comes down to soft skills. Confidence is an important trait in a CEO. He must show outward confidence that his business will succeed in order to give investors confidence. Most CEOs have plenty of confidence. You donât become a CEO by being meek. The problems arise when a CEO is too confident⦠or cocky. Sometimes cockiness is obviousâflashy gold watches and obnoxious sports cars. More often, you have to draw it out. Most people who reach CEO status are self-aware enough to hide obvious signs of cockiness. Thatâs why I ask: Where do you see the company in five years? Thereâs a wrong and right way to answer this question. The wrong way: they insist theyâll âbeat Amazonâ or some other pie-in-the-sky fantasy. The right way: show me a clear path to rapid revenue growth by using reasonable assumptions. Tell me what youâre going to do, when youâre going to do it, and the results you expect to achieve. Hearing that tells me Iâm talking to a CEO who is accountable, grounded, and humble. Iâm talking to a CEO I can invest my own money in⦠and recommend my subscribers do the same. - Okay⦠youâve found a promising microcap with a groundbreaking technology and an A+ CEOâ¦Â Thereâs one last step before you decide to invest. On Monday, Iâll be sharing a new essay on how to de-risk microcaps. De-risking is about taking a microcapâwhich are inherently riskyâand checking off boxes that make it less risky. Say youâve got a microcap that can shoot up 2,000%âwhich is my middle projection for the $2 EV stock, even if itâs not acquired by the likes of Tesla. Well⦠is there a 1 in 100 chance of that happening? Or a 1 in 2 chance of that happening? Big difference, right? De-risking helps tilt these odds vastly in your favor. More on this on Monday. Have a nice weekend. Chris Wood
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