[RiskHedge Report]
Appleâs Future Hinges on This Tiny Company
By Justin Spittler
âShould I buy this?â
A friend of mine texted me this last week.
I opened the message and clicked the link inside. It took me to the website of a company called âMirror.â
Mirror is a startup based in the United States. It makes interactive mirrors that you can use to do boxing, Pilates, and yoga classes from home.
Mirror describes its product as âthe nearly invisible interactive home gym.â Hereâs what one looks like.
Source: popsugar.com
Mirror uses sensors, cameras, body recognition software, and augmented reality (AR) technology to deliver its interactive experiences.
- My friend probably wouldnât normally buy something like thisâ¦
Heâd go to the gym instead. But thatâs not an option right now.
My friend lives in New York Cityâground zero of Americaâs coronavirus pandemic.
All the gyms are closed there.
Of course, New Yorkâs not the only major city on lockdown. Coronavirus has turned the entire world upside down.
This is why my friend is thinking about buying a Mirror. Exercising in his living room is basically his only option right now.
Iâm sharing this story with you because it points to a massive money-making opportunity. And Iâm not talking about investing in Mirror, which is still private.
Iâm talking about investing in companies at the forefront of the augmented reality (AR) megatrend.
- AR is transforming the world as we know itâ¦
ARâin a nutshellâcombines the digital world with the real world.
When most people think of AR, they imagine holograms.
And itâs true. This technology used to only exist in sci-fi movies like Blade Runner and Star Wars.
But not anymore. [As I explained in January](, AR is going mainstream before our eyes.
Youâve probably even used itâ¦
Have you ever used Facebook (FB) to video chat with your family? The bunny ears or silly mustache filters that you may have played around with are basic AR.
Mirror, the company I mentioned earlier, also uses AR to recreate the experience of a kickboxing or bootcamp class.
Of course, AR isnât just revolutionizing how we exercise and interact with loved ones.
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- Itâs disrupting every industry on the planetâ¦
Consider how Porsche is using AR.
Porsche is known for its sleek, high-end sportscars.
The company has been experimenting with AR since 2017. Specifically, itâs been using specialized AR glasses to diagnose problems in vehicles.
But its use of AR tripled since the coronavirus pandemic broke out, according to Car and Driver! And this is because technicians arenât going into dealerships right now. Instead, theyâre âworking onâ cars remotely.
- AR is also revolutionizing how we shopâ¦
Itâs no secret that shopping centers, malls, and boutiques worldwide have closed their doors.
Thatâs a big problem for traditional retailers. But social distancing has been a blessing in disguise for online retailers, especially ones that have embraced AR.
Consider how Wayfair (W) has fared lately.
Wayfair is the worldâs top online furniture store.
You might think that furniture sales have slid because of coronavirus. But Wayfairâs thriving in todayâs environment.
In fact, the company just reported blow-out earnings this morning. Its sales surged 20% in the first quarter⦠causing its stock to pop as much as 35% today!
Wayfair has now surged more than 700% since March!
If youâre wondering how Wayfairâs thriving, Iâll tell you.
Wayfair has reimagined the experience of buying furniture. Its app lets you see how a lamp would look on your coffee table. See for yourself.
Source: techcrunch.com
This has allowed Wayfair to steal market share, since its brick-and-mortar competitors are effectively shut down.
- Of course, Wayfair isnât the only retailer thatâs embraced ARâ¦
The Swedish furniture company IKEA has a similar AR feature in its app.
The trendy sunglass company Warby Parker utilizes AR in its shopping experience, too. Its app helps people shop for glasses without setting foot in a store. You simply scan your face and âtry onâ different glasses to see how they look on you.
The makeup giant LâOréal has developed something similar. Its smart mirrors let you âtry onâ cosmetics by simply looking into your phone. If you arenât happy with your look, you can simply hit âundo.â No need to apply makeup remover.
- This is just the beginningâ¦
Realtors will soon use AR to let buyers tour a home without ever setting foot in it. The âopen houseâ as we know it will change forever.
Doctors will use AR to âsee under your skin.â It will help them better diagnose injuries and illnesses.
Of course, youâd know all this already if youâd been following my work. [Iâve been pounding the table on this opportunity since January](.
But, like many of todayâs most exciting megatrends, coronavirus has kicked this into overdrive.
- Fortunes will be made off ARâ¦
According to Statista, the AR market is poised to grow nearly ten-fold!
By 2025, it will be a $193 billion industry. Thatâs more than 30X bigger than it was in 2016... making AR one of the fastest-growing markets on the planet.
- Serious investors canât ignore this opportunityâ¦
Here are my top three ways to play this megatrendâ¦
Adobe (ADBE) pioneered photo editing with its groundbreaking Photoshop program. But the tech giant now has its sights set on AR. In fact, the company recently rolled out âAero,â which lets anyone create and share AR experiences with the world for the first time. Itâs basically photoshop for AR.
ADBE is one of my top bets to profit as AR goes mainstream. Itâs one of todayâs strongest stocks.
You can see that ADBE is still in a strong uptrend despite recent market turbulence. Itâs also trading above its 50-day and 20-day moving averages. That tells us the stock still has momentum on its side.
Snap Inc. (SNAP) is another one of my top AR plays.
Snap is a social media giant, and one of maybe two or three companies thatâs truly bringing AR to the masses.
Snapâs massive user base of young people is a big reason for this. See, young people are trailblazers. Theyâre usually first to experiment with new technologies. They were the âearly adoptersâ who first pushed social media, video games, and online dating into the mainstream.
And theyâre going to do the same for AR.
Snap understands this. Like Adobe, itâs made AR a top priority. In fact,â augmented realityâ was mentioned 12 times during its latest earnings call. Snapâs CEO also called AR the âfuture of computingâ during that same call!
Investors have gotten behind Snapâs long-term vision. As you can see below, Snap rebounded aggressively following the recent market meltdown⦠surging more than 120% off its lows!
This tells us thereâs a ton of demand for SNAP. I expect the stock to climb to new all-time highs in the coming months.
- Traders may also want to check out Lumentum Holdings (LITE)â¦
Lumentum makes 3D sensors for Apple (AAPL). Its technology allows the new iPhones to perform facial recognition. If you own a new iPhone, you know that this feature is now âthe standard.â
In other words, Lumentum should play a key role in Appleâs AR ambitions for years to come.
And like ADBE and SNAP, LITE has performed exceptionally lately. Itâs still in a strong uptrend despite the recent market meltdown.
Finally, itâs worth noting that LITE is still trading above its 200-day, 50-day, and 20-day moving averages. And it never hit âoversold conditionsâ during the recent selloff! In other words, Lumentum never lost its upward momentum during the recent crash.
This is a sign of a true leader. And, as regular readers know, those are the only [stocks I want to own in todayâs environment](.
Justin Spittler
Editor â IPO Insider
Omaha, Nebraska
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