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returnpath.com

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editor@returnpath.com

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Wed, Mar 20, 2019 03:00 PM

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Lowercase data, not the one with the positronic brain News, Resources & Industry Articles Driven by

Lowercase data, not the one with the positronic brain [Return Path]( News, Resources & Industry Articles Driven by Data Artificial Intelligence. Machine learning. Blockchain. What does all this technology mean for your email—and for you as an email marketer? In short, it depends. Over the last 20 years, we’ve given our clients access to multiple sources of data via our vast and multiple networks of industry partnerships, relationships with mailbox providers, and of course our self-developed Deliverability Data sources: the Consumer Network, our original CoreSeeds, and now SmartSeeds. AI is helping to power the data behind SmartSeeds, so for Return Path, these buzzwords are real life, happening right now. Dave Wilby, our Chief Operating Officer, explains in his latest blog post. [READ MORE]( Featured from the Return Path Blog Subscribers want your emails So you deliver, but they complain [What gives?]( More emails, better experience Look at post-purchase emails [And create loyalty with your brand]( Say hello to more smarter data We’re rolling out new data points [CEO Matt Blumberg explains]( Our Partner Platform turns one And we’re always looking to improve [So here’s to more Cloudmark data]( Our Sender Score tool now uses more data points to give you a comprehensive view of your sender reputation. Have you seen your score lately? [View Your Score]( Industry News & Best Practices [Email Scams Spike In Q4 2018, Study Finds]( | MediaPost [Microsoft Expands Animated GIF Support with Outlook 365]( | Litmus [An Email Marketing Company Left 809 Million Records Exposed Online]( | Wired Want to meet us in-person? See where we’ll be in the coming months. [View Upcoming Events]( You are receiving this because you have opted-in to receive marketing communications from us. You can unsubscribe at any time by selecting the "Unsubscribe" link below. [Return Path]( [T]( [F]( [In]( [P]( [R]( [3 Park Ave, 41st Floor | New York, NY 10016]( [View in browser]( | [Contact Us]( | [Privacy Policy]( [Update Preferences]( | [Unsubscribe]( © 2019 Return Path, Inc. All rights reserved.

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