Swipe these email marketing ideas

Quick, put them into your purse [Return Path]( News, Resources & Industry Articles Some of these emails are not like the others In fact, they’re a whole lot better. You know the ones—you save them in a folder for inspiration, forward them to your email geek friends, and you look up to them. And why shouldn’t you? Use the ideas for your own campaigns! It was Charles Caleb Colton that wrote “Imitation is the sincerest form of flattery,” and though he wasn’t referring to email, we’d like to think that the idea translates well. Brands that we love have common themes, relevant offers, and clear presentation. The emails are interesting and pleasing to the eye. What can we learn from brands that lead the pack—and more importantly, what can we put to use for our own email program? Guy Hanson looks at DMA UK’s latest data and offers a few observations on what leading brands have in common. [READ MORE]( Featured from the Return Path Blog Email acquisition a blind date? Then engagement happens next [Looking at lifecycle marketing]( How do you manage your list? List hygiene is important [And it’s not one-and-done]( Hey there, new subscribers! If your list has new faces, [Think about focusing on them]( Using Gmail Promotions yet? Learn how to leverage this new feature [And what not to do in the process]( Our Sender Score tool now uses more data points to give you a comprehensive view of your sender reputation. Have you seen your score lately? [View Your Score]( Industry News & Best Practices [Microsoft is adding verified icon, email promotion features to Outlook.com]( | ZDNet [St. Patrick’s Day Email Strategy]( | Mailcharts [Seventeen E-mails Telling You That You Have Unsubscribed from Our E-mail List]( | New Yorker Want to meet us in-person? See where we’ll be in the coming months. [View Upcoming Events]( You are receiving this because you have opted-in to receive marketing communications from us. You can unsubscribe at any time by selecting the "Unsubscribe" link below. [Return Path]( [T]( [F]( [In]( [P]( [R]( [3 Park Ave, 41st Floor | New York, NY 10016]( [View in browser]( | [Contact Us]( | [Privacy Policy]( [Update Preferences]( | [Unsubscribe]( © 2019 Return Path, Inc. All rights reserved.