Do your email numbers add up?

Learn more about hidden metrics to measure in our new research [Return Path]( News, Resources & Industry Articles Email, By the {Hidden} Numbers Email marketing is still the leading channel to reach customers, and its effectiveness is continuing to improve. To take advantage of the opportunity of email, marketers need to be focused on the experience they are providing for their subscribers. By understanding, tracking, and improving email engagement, marketers will not only be able to boost their ROI, but it will also help them protect their email program. In our annual Hidden Metrics Benchmark, we uncover the benchmarks of seven engagement based metrics you should be tracking. Read the report to discover the metrics you are missing along with new ways to optimize your program. [READ MORE]( Featured from the Return Path Blog GDPR vs CCPA The alphabet soup of privacy laws [And when you’ll have to comply]( Hey there, new subscribers! If your list has new faces, [Think about focusing on them]( Our new tools for postmasters Better than roses? Well… [It depends who you ask]( Using Gmail Promotions yet? Learn how to leverage this new feature [And what not to do in the process]( Our Sender Score tool now uses more data points to give you a comprehensive view of your sender reputation. Have you seen your score lately? [View Your Score]( Industry News & Best Practices [What Happens to Marketing When AI Can Write Like Humans?]( | Marketing AI Institute [Why Testing the Rendering of Every Email You Send Increases Your ROI]( | Litmus [Oh God, It's Raining Newsletters]( | Craig Mod Want to meet us in-person? See where we’ll be in the coming months. [View Upcoming Events]( You are receiving this because you have opted-in to receive marketing communications from us. You can unsubscribe at any time by selecting the "Unsubscribe" link below. [Return Path]( [T]( [F]( [In]( [P]( [R]( [3 Park Ave, 41st Floor | New York, NY 10016]( [View in browser]( | [Contact Us]( | [Privacy Policy]( [Update Preferences]( | [Unsubscribe]( © 2019 Return Path, Inc. All rights reserved.