Introducing Dynamic Optimization

Kick off your new year with our new AI product [Return Path]( News, Resources & Industry Articles Introducing Dynamic Optimization The newest innovation from Return Path Dynamic Optimization, powered by [EmailDNA](, provides customized and integrated solutions to specific email marketing problems. These solutions help you increase inbox placement at major mailbox providers or lower your unsubscribe rate in new and effective ways. Using your email data integrated with Return Path’s deep deliverability experience and advanced data analytics techniques, we customize sending recommendations you can integrate directly into your workflow. This allows you to address the specific issue, saving time and leading to increased deliverability and engagement. [READ MORE]( Featured from the Return Path Blog California privacy rule change Will it affect your email marketing? [Dennis Dayman explains]( Hey there, new subscribers! If your list has new faces, [Think about focusing on them]( Email effectiveness improves Find out what other marketers think [By viewing our latest research]( Using Gmail Promotions yet? Learn how to leverage this new feature [And what not to do in the process]( Our Sender Score tool now uses more data points to give you a comprehensive view of your sender reputation. Have you seen your score lately? [View Your Score]( Industry News & Best Practices [Colleges Mine Data on Their Applicants]( | Wall Street Journal [Why Testing Every Email You Send Increases Your ROI]( | Litmus [Hot New Channel for Reaching Real People: Email]( | Wall Street Journal Want to meet us in-person? See where we’ll be in the coming months. [View Upcoming Events]( You are receiving this because you have opted-in to receive marketing communications from us. You can unsubscribe at any time by selecting the "Unsubscribe" link below. [Return Path]( [T]( [F]( [In]( [P]( [R]( [3 Park Ave, 41st Floor | New York, NY 10016]( [View in browser]( | [Contact Us]( | [Privacy Policy]( [Update Preferences]( | [Unsubscribe]( © 2019 Return Path, Inc. All rights reserved.