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Follow good email practices for goodness’ sakes [Return Path]( News, Resources & Industry Articles See what we're talking about right now. Making an Email, Checking Deliverability Tips Twice You know that email deliverability is important to your bottom line. But what do you need to do to start improving your inbox placement now? If you want to improve your email deliverability but aren’t sure where to start, our quick checklist can help. Download our Inbox Placement Checklist to ensure your subscribers are seeing all of your emails in the inbox with each email campaign you send. [Read More]( Featured from the Return Path Blog Where were you in 2003? As CAN-SPAM turns 15, we look at tech [Leave your iPhone at the door]( McDonald’s UK nabs top honors See why their marketing program converts [We’re lovin’ it]( You can lead a subscriber to a form But you can’t keep them from unsubscribing [Why forcing list acquisition doesn’t work]( Want to learn more about us? Get a personalized, first-hand look at Return Path products. [Request a Demo Now]( Industry News & Best Practices [This artificial intelligence won’t take your job, it will help you do it better]( | Fast Company The challenge lies in deploying AI so that it actually does some good. [Personalization isn't just Personal. It’s Business.]( | Cheetah Digital Is personalization the new loyalty? [How Alexa Reads Your Emails & Impacts Email Marketing]( | Kevin Mandeville Alexa is reading your emails, emojis and all. Our Sender Score tool now uses more data points to give you a comprehensive view of your sender reputation. Have you seen your score lately? [View Your Score]( [Return Path]( [T]( [F]( [In]( [P]( [R]( [3 Park Ave, 41st Floor | New York, NY 10016]( [View in browser]( | [Contact Us]( | [Privacy Policy]( [Update Preferences]( | [Unsubscribe]( © 2018 Return Path, Inc. All rights reserved.