Email marketing is changing faces

Less creepy than John Travolta and Nicholas Cage swapping mugs [Return Path]( News, Resources & Industry Articles See what we're talking about right now. [Learn more about Certification]( The Changing Face of Email Marketing Keeping your subscribers interested and engaged is an ongoing process. Opens and click through rates are important—but are you measuring how customers engage with your brand over time? Relationships don’t remain static. In the Lifecycle Metrics Benchmark, our latest research, we take a look at how new subscribers interact with an email program throughout their first year of subscription. When do they start to disengage? How does email performance change over time? And how many subscribers will be left after 12 months? [Read the Research]( Featured from the Return Path Blog Blacklists vs. blocklists And everything in between [Our recent webinar is recorded—for you!]( We’re planning for a very email Christmas From AARP to Zulily [But watch out for the ghosts]( New privacy rules head to California How will they affect you? [Dennis Dayman reports]( Enhancements to Sender Score Our dedication to providing tools to support the email ecosystem means that we continue to invest in our comprehensive data and analytics—including [Sender Score](. This November, changes to the scoring process will be made to better represent industry reputation standards. To see the reputation of your IPs, visit [senderscore.org](. Industry News & Best Practices [Mailchimp teams up with Square to launch shoppable landing pages]( | TechCrunch Will other ESPs team up with payment options? We’re excited to see! [Q3 Shopping Index: Strongest-Ever Shopper Engagement Heading into the Holiday Season]( | Salesforce The data supports email marketing and we’re here for it. [First AI-scripted commercial tugs hard at our heart strings—for a Lexus]( | cnet Feel like you need a new ride? Thank Watson. [Return Path]( [T]( [F]( [In]( [P]( [R]( [3 Park Ave, 41st Floor | New York, NY 10016]( [View in browser]( | [Contact Us]( | [Privacy Policy]( [Update Preferences]( | [Unsubscribe]( © 2018 Return Path, Inc. All rights reserved.