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If we could, we’d print this email on scented paper [Return Path]( News, Resources & Industry Articles See what we're talking about right now. Back to School, Back to School It’s that time again! Kids are headed back to school, [pumpkins spice lattes]( are flowing, and we’re [counting down the days to Black Friday](. If you get a twinge of jealousy as you stroll through the school supply aisle, it might be time to brush up on your education. May we recommend the following: [Sign Up for Classes]( Brush up on your email terminology and stats with Email University. You won’t earn an actual degree but you also won’t owe tuition, either. We call that a win. [Talk Like Kids These Days]( If ‘the youths’ have you feeling out of the loop, have no fear! In our Emoji Report, we’ll share what emojis brands are using and how they perform throughout the year. [Play a Video Game]( Snapchat hasn’t yet replaced good ol’ video games with the youths today. Play our Path to the Inbox game and see if you can make it unscathed. [Use an Encyclopedia]( Our Help Center isn’t quite a multi-volume Encyclopedia Britannica, but it’s close! And you don’t have to be a customer to access the information. Find trusted answers to your questions from actual email experts—not just random people on the interwebs. Featured from the Return Path Blog We have a new blocklist And that’s not a typo [Here’s what we mean]( Catch up with us this fall We have a busy UK schedule [And we’d have it no other way!]( Deliverability benchmark metrics are in How does your program compare? [Overall numbers are up—but not for all industries]( Want to learn more about us? Get a personalized, first-hand look at Return Path products. [Request a Demo Now]( Industry News & Best Practices [This May Be the Best Piece of Email Marketing You'll See This Week (and Maybe Even This Year)]( | Inc. The L.A. Galaxy uses players’ personas to renew season tickets. [Why You Need Email Brand Guidelines and What to Put in Them]( | Litmus Provide guidance to ensure your brand is well represented. [How AI in email marketing generated millions in revenue for these brands]( | ClickZ You’ve heard this buzzword everywhere. Here’s how brands are actually using it. Evolution of Email Event—New York City On September 20th, join Return Path CEO Matt Blumberg and Paul Roetzer, creator of the [Marketing Artificial Intelligence Institute](, at our corporate headquarters. We’re hosting a discussion about the role of data analytics in email marketing and how artificial intelligence can change the game. Their insightful conversation will be followed by a happy hour, giving you the opportunity to network with fellow email marketers. [Register for the event now](. Upcoming Webinar [Webinar: Are Your Emails Reaching the Inbox?]( Globally, 15 percent of messages don't reach subscribers.Join Tom Sather, Sr. Director of Email Research, on [September 12 at 1PM ET]( as he uncovers what is causing these messages to miss the inbox and what you can do to increase and protect your deliverability. [Return Path]( [T]( [F]( [In]( [P]( [R]( [3 Park Ave, 41st Floor | New York, NY 10016]( [View in browser]( | [Contact Us]( | [Privacy Policy]( [Update Preferences]( | [Unsubscribe]( © 2018 Return Path, Inc. All rights reserved.