Now raising: Moksha » Not just another meditation app

Maximizing LTV with a layered monetization model   New Deal Launch ~/AAQRxQA~/RgRl8c21P0S3aHR0cHM6Ly9yZXB1YmxpYy5jb20vbW9rc2hhP3V0bV9zb3VyY2U9cmVwdWJsaWMuY28mdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249b2ZmZXJpbmdzJTJGbGF1bmNoX2Fubm91bmNlbWVudF9tYWlsZXIub2ZmZXJpbmdfbGF1bmNoZWQmdXRtX2NvbnRlbnQ9bW9rc2hhX2FsbF9tb2tzaGEmdXRtX3Rlcm09bW9rc2hhVwNzcGNCCmQKtUgPZD2PLVlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAABzg~~   Moksha launches on Republic The app and deep breathing tool for mindfulness, anxiety relief, and meditation ~/AAQRxQA~/RgRl8c21P0TDaHR0cHM6Ly9yZXB1YmxpYy5jb20vbG9vdG1vZ3VsP3V0bV9zb3VyY2U9cmVwdWJsaWMuY28mdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249b2ZmZXJpbmdzJTJGbGF1bmNoX2Fubm91bmNlbWVudF9tYWlsZXIub2ZmZXJpbmdfbGF1bmNoZWQmdXRtX2NvbnRlbnQ9bG9vdG1vZ3VsX2FsbF9sb290bW9ndWwmdXRtX3Rlcm09bG9vdG1vZ3VsVwNzcGNCCmQKtUgPZD2PLVlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAABzg~~ ~/AAQRxQA~/RgRl8c21P0TDaHR0cHM6Ly9yZXB1YmxpYy5jb20vbG9vdG1vZ3VsP3V0bV9zb3VyY2U9cmVwdWJsaWMuY28mdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249b2ZmZXJpbmdzJTJGbGF1bmNoX2Fubm91bmNlbWVudF9tYWlsZXIub2ZmZXJpbmdfbGF1bmNoZWQmdXRtX2NvbnRlbnQ9bG9vdG1vZ3VsX2FsbF9sb290bW9ndWwmdXRtX3Rlcm09bG9vdG1vZ3VsVwNzcGNCCmQKtUgPZD2PLVlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAABzg~~   [View Moksha on Republic](~/AAQRxQA~/RgRl8c21P0S3aHR0cHM6Ly9yZXB1YmxpYy5jb20vbW9rc2hhP3V0bV9zb3VyY2U9cmVwdWJsaWMuY28mdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249b2ZmZXJpbmdzJTJGbGF1bmNoX2Fubm91bmNlbWVudF9tYWlsZXIub2ZmZXJpbmdfbGF1bmNoZWQmdXRtX2NvbnRlbnQ9bW9rc2hhX2FsbF9tb2tzaGEmdXRtX3Rlcm09bW9rc2hhVwNzcGNCCmQKtUgPZD2PLVlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAABzg~~)   THE PITCH Building a habit out of meditation is hard. Despite growing mental health issues, as much as 95% of users stop using meditation apps within days of downloading them. Moksha is introducing a new device that combines an app and a small physical breathing tool to change how everyone breathes and meditates. PRODUCT The company’s mindfulness ecosystem consists of the Moksha 1.0 breathing device and the Moksha App. The pocket-sized breathing device employs haptic feedback and a pressure sensor that sends data to and from the app. Used together, the system guides users through breathing exercises and meditation experiences, and delivers data-driven insights and rewards based on usage and technique. TRACTION Moksha became profitable in 2021, the same year they launched. They’ve sold over 19,000 units as of Dec 2022. They have a layered monetization strategy to maximize their customer LTV, generating revenue from device sales, subscriptions, and affiliate brands. COLLABS NBA x Moksha Collaboration: Moksha has been selected to include personalized products to the VIPs at the NBA All-Star Weekend 2023, including LeBron, Kevin Durant, Luka, and the rest of the all stars as well as their families. TEAM The founders Yash Ghanekar and Jaymin Shah are lifelong friends with backgrounds in mechanical engineering, product design, data science/machine learning, finance, & operations. They formed Moksha with a shared conviction that meditation apps have an important place in our future — and that an app alone would never be enough to build transformative mindfulness habits. FUNDING Moksha has taken a capital-efficient approach to early growth, with minimal investment to date. All Moksha 1.0 expenses including website development, product development, and app connectivity have been fully funded through revenue.   NBA x Moksha Sneak peek of Moksha's personalized messaging and cards, themed boxing, and engraved breathwork necklaces created for VIPs at the NBA All-Star Weekend: ~/AAQRxQA~/RgRl8c21P0S3aHR0cHM6Ly9yZXB1YmxpYy5jb20vbW9rc2hhP3V0bV9zb3VyY2U9cmVwdWJsaWMuY28mdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249b2ZmZXJpbmdzJTJGbGF1bmNoX2Fubm91bmNlbWVudF9tYWlsZXIub2ZmZXJpbmdfbGF1bmNoZWQmdXRtX2NvbnRlbnQ9bW9rc2hhX2FsbF9tb2tzaGEmdXRtX3Rlcm09bW9rc2hhVwNzcGNCCmQKtUgPZD2PLVlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAABzg~~ [View Moksha on Republic](~/AAQRxQA~/RgRl8c21P0S3aHR0cHM6Ly9yZXB1YmxpYy5jb20vbW9rc2hhP3V0bV9zb3VyY2U9cmVwdWJsaWMuY28mdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249b2ZmZXJpbmdzJTJGbGF1bmNoX2Fubm91bmNlbWVudF9tYWlsZXIub2ZmZXJpbmdfbGF1bmNoZWQmdXRtX2NvbnRlbnQ9bW9rc2hhX2FsbF9tb2tzaGEmdXRtX3Rlcm09bW9rc2hhVwNzcGNCCmQKtUgPZD2PLVlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAABzg~~)   Highlights are derived, and based entirely upon the Issuer’s representations. Prior results do not guarantee future success. Images provided by the issuer. Investments in private companies are particularly risky and may result in total loss of invested capital. This email was sent by Republic. Crowdfunding investments can result in total loss, and may be impossible to resell. Read about risks. Republic Core LLC ("Core") provides technology and support services to OpenDeal Inc. and its affiliates (collectively, the "Republic Ecosystem"). Republic Note holders and as well as users of the site and services maintained by the Republic Ecosystem, regardless of and their activities on or relating to the Republic Ecosystem, are subject to the applicable terms of service, in their entirety. Core cannot give investment advice, analysis or recommendations with respect to any securities, and is not a registered broker-dealer, funding portal or investment adviser. 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