Champs and chumps of Super Bowl 52 — the best and worst commercials

Here are the real champs and chumps of Super Bowl 52 — the TV commercials. Adweek reviewed each new spot as it aired, and tweeted out the mini-verdicts in real time; they’re all collected [here](, grouped by quarter. Among the winners: the “meta, self-referential” “It’s a Tide Ad” (and “It’s Another Tide Ad”) and the perfectly cast “Doritos Blaze vs. Mountain Dew Ice”; losers included Febreze’s “The Only Man Whose Bleep Don’t Stink.” The [four main strategic themes]( of this year’s commercial crop: Multiple spots during the game; holding back ads until airtime instead of pre-releasing or “spoiling” them; a return to humor after last year’s spate of serious spots about equal pay and immigration; and an increase in altruism, with brands like Stella Artois and Budweiser showing how much they care about the world. [[Aneya Fernando / Adweek]]( Drivers don't trust Uber. This is how it's trying to win them back. The $70 billion company can't work if people won't work for it. Inside Uber's campaign to fix its relationship with its drivers. [[Johana Bhuiyan / Recode](] Should Shari Redstone sell CBS to Amazon instead of merging it with Viacom? The notion boils down to the real prize for the media company and the online retail giant: Sports. The NFL in particular. [[Edmund Lee / Recode](] Daily fantasy sports company DraftKings is building a sports betting product, although it has long argued that it’s not in the gambling business. [[Kurt Wagner / Recode](] Apple Music may pass Spotify for U.S. subscribers this summer. That's according to music industry sources who spoke to the WSJ, which doesn't report how many subscribers either service has in the U.S. Globally, however, Spotify (70 million subscribers) remains far ahead of Apple Music (36 million). [[Anne Steele / The Wall Street Journal](] [Insert alt text here] [SoftBank has a new public relations chief to help it explain its huge deals.]( Andrew Kovacs jumps from Sequoia to SoftBank. [Uber's partnership with Jump could put the future of station-less bikes in San Francisco at risk.]( Uber users will be able to book a Jump bike from the Uber app. [Shervin Pishevar plans to dismiss his lawsuit against a Republican opposition firm.]( But the VC says he's still going to "focus my full attention on those who should ultimately be held responsible for the smear campaign." Why Silicon Valley has a bro culture problem — and how to fix it. "Everybody needs to lead on this issue," says "Brotopia" author Emily Chang on the latest episode of Recode Decode. [Insert alt text here] [Netflix was the biggest Super Bowl winner with its surprise movie launch](. In a groundbreaking, unprecedented move by a studio in its use of publicity and advertising, [Netflix promoted a movie in front of TV's biggest audience of the year]( — and then started streaming the J.J. Abrams-produced "The Cloverfield Paradox" immediately after the game. [[Anthony D'Alessandro / Deadline](] [Twitter]( [Facebook]( [Instagram]( This email was sent to {EMAIL}. Manage your [email preferences]( to receive fewer emails, or [unsubscribe]( to stop receiving all emails from Vox. Vox Media, 1201 Connecticut Ave. NW, Washington, DC 20036. Copyright © 2016. All rights reserved.