MarTech – the Future of Advertising?

Sponsored by: 🎥 The Morning Meetup Video 👋 Hey Boardroom Members, The Boardroom is focused on giving everyday investors an opportunity to get involved in high growth-potential, cutting-edge private companies on the ground floor. A huge industry is marketing. Businesses around the world spend BILLIONS of dollars to target potential customers and increase the number of products they sell. Companies such as Facebook and Google have grown into companies with valuations in the hundreds of billions, based largely on their online advertising and marketing businesses. Their trailblazing has resulted in a new evolution in marketing involving the rapid growth of technology known as "Martech," and today we are going to discuss just that! It begins with a problem. John Wanamaker, a famous US merchant once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." This is still a huge problem to this day, and that is where "Martech" comes in. Marketing technology – also known as "martech" – refers to a wide range of systems, software, and solutions that harness technology to achieve marketing goals. Martech describes the range of software and tools that assist in achieving marketing goals or objectives. All about data Through the prevalence of computers and smartphones, big data is prevalent in almost all businesses. This provides an opportunity, particularly with digital martech, in that this data provides valuable information about the habits, likes and dislikes of customers and potential customers. Personalization and Targeting The correct utilization of this data gives businesses the ability to offer a more personalized approach than previously to a much wider net of potential customers. The more data a business has, the more information it has to be able to target campaigns at specific, segmented groups across all platforms. The better a business is able to understand its customers and potential customers alike, the better it is able to target different campaigns, and convert more leads into paying clients! Market Stack- what’s that? A marketing stack is the collection of technologies used by marketers to perform, analyze and improve their services. Let's break down the different tools a company using MarTech might employ: Content marketing system (CMS) The CMS is a software application that enables the business to create, edit, collaborate on, publish and store digital content without HTML knowledge. It's what the business uses to manage its website pages. Email marketing platform Email is still an essential and central aspect of marketing strategies. Data analysis and email automation can allow a business to automatically send out highly targeted campaigns that improve conversion and retention. Advertising tech AdTech is a form of Martech and refers to how digital campaigns are managed. It allows advertisers to serve targeted ads to the most preferable audiences, and then measure the success of those campaigns through tracking engagement and clicks, and using that information to adjust future campaigns. This allows companies to focus on which ads worked and which didn't, meaning budgets and ad spend can be optimized to get the right advertising in front of potential customers more likely to convert. Social media management The growth of social media makes it an important part of engagement and advertising with a company's potential customers. Having technology that helps manage these platforms is essential. Social media is not only useful to provide content and advertise, but is also an important service for clients to interact with and for customer service and other queries. Martech allows the engagement of social media to be measured and gives businesses the opportunity to see which trends work best across platforms as well as how effective the interactions are. The success of ad campaigns can also be measured. Search engine optimization (SEO) tools SEO tools help businesses develop a ranking strategy for content on search engines. The data allows businesses to optimize how keywords lead to search results and lead conversions. The Evolutions of Martech The next evolution in Martech is Artificial Intelligence (AI). AI is getting to the point that it can conduct all of the above better than humans. While Martech data has previously been analyzed by humans and adjusted manually, AI is able to adjust this data itself through repetition and testing and possibly lead to a significantly better-targeted ad campaign leading to improved results. With that, I’d like to introduce you to a gem of a company I’ve found that is looking to use [advanced AI]( to get better results in marketing through the application of [proprietary Martech tools!]( Sponsored By: [RAD AI]( is taking the power of artificial intelligence and applying it to marketing! It is the world's 1st marketing platform with emotional intelligence (EQ–think of IQ but with an E!). [RAD AI]( uses historical data to detect the best form of language needed to communicate authentically with millions of customer profiles. This should enable companies to create higher-performing social media posts, blogs, captioned videos and paid media ads. The company reports a 92% accuracy rating with [RAD AI](. Specifically, it is transforming marketing gibberish into authentic language that resonates with the target audience. The aim is for brands to develop even more meaningful connections with diverse and global audiences AT SCALE. [RAD AI's]( competitive advantage is its intellectual property (IP) and AI. The company leads the industry in accuracy of language, and has found that Rad AI beats Bert–Google's language AI–by 30! That's no easy feat given that Google itself uses AI in its algorithms and has a market capitalization of $1.4trillion. That just gives you an idea of the power of the Rad AI platform. Furthermore, some of the biggest companies in the world use [RAD AI](. To name a few, some of its more well-known customers include: - Accenture, a financial services company with over $50billion in revenue and $6 billion in income last year and a Market Cap of over $186 billion in June 2022 - Conde Nast a magazine giant that publishes Vogue and Vanity fair with $2billion in revenue last year These are some BIG NAMES that use the technology of this small start-up. It's no surprise then that [RAD AI]( states that its annual revenue growth is at 310%. According to the company, [RAD AI's]( customers have seen about a 250% increase in performance metrics across digital channels. To achieve this increase in effectiveness, Rad AI's IP was built on $20 million of research and development by Atomic Reach, a martech company Rad AI acquired to scale its artificial intelligence capabilities. Along these lines of martech, the [global martech market value]( was estimated at nearly $345 billion in 2021 according to Statista. Rad AI is trying to grow and get its share of the pie! [Artificial Intelligence]( appears to be the future. It is being positioned to take over the future of the workplace, reducing the time humans need to spend on processing, design and targeting significantly. Rad AI is poised to grab its share of the marketing technology market by providing marketing with emotional intelligence, increasing connections with audiences and enhancing performance for customers. In sum, [RAD AI]( is a company with ENORMOUS POTENTIAL, in my opinion. I encourage you to watch [this video](or check them out [here]( to learn more about this amazing company attempting to shake up the marketing industry using AI! [Learn More About RADAi Today!]( See Disclaimers Below Join Us for Chris' interview with CEO Patrick Henry on June 30th at 1pm ET. Add event to calendar [Apple]( [Google]( [Office 365]( [Outlook]( [Outlook.com]( [Yahoo]( 🚒 Hot Links 🔥 + 10 tech trends in marketing in 2022 [here]( +The future of marketing- clues from a 10 year old [here]( +Learn more about when a martech stack should be adjusted [here]( 🐦 Tweet of the Day 62 Calef Hwy #233 Lee, New Hampshire 03861 United States Questions or concerns about our products? Email us at Support@ragingbull.com © Copyright 2022, [RagingBull]( - [Refund Policy]( - [Privacy Policy]( - [Terms & Conditions]( DISCLAIMER: To more fully understand RagingBull.com, LLC’s issuer-paid advertisement disclaimer and disclosure policy located at . Issuer-paid advertisement.:This Issuer has paid RagingBull.com, LLC (“Raging Bull”) $10,000 in cash to run advertisements enhancing public awareness of the company.. FOR EDUCATIONAL AND INFORMATION PURPOSES ONLY; NOT INVESTMENT ADVICE. Any RagingBull Service offered is for educational and informational purposes only and should NOT be construed as a securities-related offer or solicitation, or be relied upon as personalized investment advice. RagingBull strongly recommends you consult a licensed or registered professional before making any investment decision. SUBSTANTIAL RISK INVOLVED. Any individual who chooses to invest in any securities of the companies mentioned in this Advertisement should do so with caution. Investing or transacting in any securities involves substantial risk; you may lose some, all, or possibly more than your original investment. Investing in the private companies discussed in this Advertisement is highly risky. There is currently no market for trading or liquidating the securities discussed in this Advertisement and there is no guarantee that a market will develop in the future. Readers of this Advertisement bear responsibility for their own investment research and decisions and should use information from this Advertisement only as a starting point for doing additional independent research in order to allow individuals to form their own opinion regarding investments. It is easy to lose money INVESTING OR trading, and we recommend always seeking individual advice from a licensed or registered professional and educating yourself as much as possible before considering any investments. RAGINGBULL IS NOT AN INVESTMENT ADVISOR OR REGISTERED BROKER. Neither Raging Bull nor any of its owners, employees OR INDEPENDENT CONTRACTORS is CURRENTLY registered as a securities broker-dealer, broker, investment advisor (IA), or IA representative with the U.S. Securities and Exchange Commission, any state securities regulatory authority, or any self-regulatory organization. [Manage your email subscriptions.](