Hey Everyone, Jake here. This week we are doing another gift at no-cost to you! [CLICK HERE]( for our weekly watchlist of digital assets we’re keeping a close eye on. Here’s a quick breakdown of today's article. - Coinbase (COIN) is considered a mediocre exchange for many diehard cryptocurrency professionals. - Coinbase is the easiest and most used exchange in America. It’s so straightforward your grandma could buy Bitcoin or Ethereum on it. - Coinbase suffers from wildly unfair fees, centralization, and its customer service has an [F rating](from the Better Business Bureau. - It makes crypto accessible to all, but falls short in many ways. Let’s cancel out all the noise and break down the bull & bear case for Coinbase. The Bull Case for Coinbase Coinbase is the Robinhood of exchanges in the crypto world. It’s the easiest, most straightforward place to buy and sell cryptocurrencies bar none. There are currently around 70 different currencies listed in the U.S., though they're not all available in every state. Coinbase CEO Brian Armstrong told CNBC in April that the company is considering listing 100 more coins. We're here to inform you on all of them. It wasn’t always this way. Coinbase was originally a gatekeeper only offering a sparse selection of tokens. However, Armstrong tweeted in June that Coinbase's goal was to list every asset it was legally able to "Outside of our listing standards (for safety/legality), we don't offer an opinion on the value of each asset," he said. "We are asset agnostic, because we believe in free markets and that consumers should have choice in the crypto economy. This is how we'll have the most innovation." Coinbase is by far the most prominent crypto exchange in the United States. (For the rest of the world, it would be Binance). The Reality of Coinbase While Coinbase is the number one exchange in America, it has some drawbacks. There are four major drawbacks to consider before looking into Coinbase(COIN) — Outrageous fees: “We are not focused on competing with fees. We are not even trying to win on fees,” said Coinbase CFO Alesia Haas. “We’re trying to win on being the most trusted and easiest to use.” It’s not surprising that most of Coinbase’s total revenue comes from these transaction fees. However, these fees can be avoided almost entirely by switching to Coinbase Pro. We will also have plenty of walk-throughs on using these platforms to ease you into the market if needed. So stay tuned! Poor International Growth: There are big concerns that Coinbase cannot go global, and will remain a U.S. domestic company. This is because not one single country in Asia has allowed the selling of cryptocurrencies through Coinbase. Instead Binance, the most popular exchange in the world, dominates the Eastern markets. No Control Over Your Wallet Keys: Coinbase is a centralized exchange, meaning they have complete control over your funds like any other financial institution. This is the antithesis of decentralization. It’s the antithesis of Bitcoin. “Not your keys, not your coin”. Although, we’d say the majority of Coinbase’s userbase doesn’t care about this and likely won’t affect its valuation. Last to Get Altcoins: There’s a saying that when an altcoin lands on Coinbase it’s already dead. It’s hyperbolic, but there’s a hint of truth to it. Decentralized exchanges like Uniswap or PancakeSwap are always the first to get new tokens. They’ll always be ahead of Coinbase and that might never change. However, these decentralized exchanges are much more difficult to set up and navigate for beginner crypto investors. DeFi and Coinbase are at odds with each other, but like the Yin and Yang, one cannot exist without the other. Crypto investing beginners will likely continue to use Coinbase in the near future. Closing Thoughts Coinbase was destroyed during its IPO. But its the most accessible and easy to use for most American investors. Coinbase faces stark competition, not only from Binance but from fintech giants like PayPal, Square and Crypto.com who now offer cryptocurrency purchases. Coinbase’s stock adds another layer to the ease of investing in cryptocurrency. Diversification is never a bad thing. If you are a stock investor, it may be worth looking into COIN as the company is likely to be the crypto-beginners choice of exchange for the foreseeable future. RagingBull, LLC
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